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STR: Berlin hotels post record-breaking year

Berlin.

January showed the market’s highest year-over-year increase in occupancy (+11.1%), thanks in part to Berlin Fashion Week (15-18 January 2019) and International Green Week Berlin (18-27 January 2019).

LONDON – Berlin’s hotel industry reached its highest levels in occupancy and revenue per available room (RevPAR) despite the uncertainty around an economic recession, according to 2019 data from STR.

Thanks to healthy demand growth and a lack of significant supply increases, occupancy rose 1.5% to 79.2%, driving RevPAR growth of 1.4% to EUR78.87. Average daily rate (ADR), on the other hand, fell slightly (-0.1% to EUR99.53). 

“Berlin has become, after London and Paris, one of the most popular leisure destinations in Europe,” said Christian Strieder, STR’s country manager DACH. “At the same time, the German capital has also grown in popularity for MICE (meetings, incentives, conferences and exhibitions) business.”

According to STR analysts, a number of events were key in the German capitals’ performance.

January showed the market’s highest year-over-year increase in occupancy (+11.1%), thanks in part to Berlin Fashion Week (15-18 January 2019) and International Green Week Berlin (18-27 January 2019). May was the top growth month in ADR (+8.0%) and RevPAR (+15.2%), due in part to the Airlift Festival on the occasion of the 70th anniversary of the Berlin Airlift (12 May 2019).

In February, Berlin recorded increases in occupancy (+3.4%) and RevPAR (+6.6%). STR analysts tied the performance to the 69th annual Berlin International Film Festival (7-17 February 2019).  

On 9 November, Germany celebrated the 30th anniversary of the fall of the Berlin Wall. During the celebration weekend (8-10 November), the market reported two nights with double-digit RevPAR gains.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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