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STR: EMEA hotel performance for 2019

Sharm El Sheikh, Egypt.

Beirut hotels affected by protests and ongoing political crisis; Sharm El Sheikh hotels record double-digit demand growth.

Europe’s hotel industry reported positive results in the three key performance metrics during 2019, according to data from STR.

Euro constant currency, 2019 vs. 2018

Europe

  • Occupancy: +0.4% to 72.2%
  • Average daily rate (ADR): +1.8% to EUR 113.36
  • Revenue per available room (RevPAR): +2.2% to EUR 81.90

Local currency, 2019 vs. 2018

Saint Petersburg, Russia

  • Occupancy: +11.1% to 67.1%
  • ADR: -7.3% to RUB6,424.66
  • RevPAR: +2.9% to RUB4,310.78

The absolute occupancy level was the highest of the decade in Saint Petersburg, while RevPAR increased in the market for the fifth consecutive year. The gain in occupancy was due to an 11.3% jump in demand and modest supply growth (+0.2%). According to STR analysts, ADR was lowered due to a comparison with a strong 2018 that featured the FIFA World Cup. 

Tel Aviv, Israel

  • Occupancy: +0.3% to 75.4%
  • ADR: +2.2% to ILS935.38
  • RevPAR: +2.5% to ILS705.31

The absolute RevPAR level was the highest for any year in STR’s Tel Aviv database. According to the Israeli Ministry of Tourism, the country welcome more than 4.55 million tourists in 2019, an 11% increase from 2018. 

Hotels in the Middle East reported mixed 2019 performance results, while hotels in Africa posted positive results across the three key performance metrics, according to data from STR.

U.S. dollar constant currency, 2019 vs. 2018

Middle East

  • Occupancy: +2.3% to 66.2%
  • Average daily rate (ADR): -7.2% to US$143.70
  • Revenue per available room (RevPAR): -5.1% to US$95.09

Africa

  • Occupancy: +1.1% to 61.3%
  • Average daily rate (ADR): +1.5% to US$109.33
  • Revenue per available room (RevPAR): +2.6% to US$67.01

Local currency, 2019 vs. 2018

Beirut, Lebanon

  • Occupancy: -8.6% to 53.4%
  • ADR: +6.9% to LBP245,325.04
  • RevPAR: -2.3% to LBP131,066.36

While Beirut recorded its highest Q1 RevPAR level (LBP128,581.91) since 2012, the Q4 level in the metric (LBP60,847.25) was the lowest for any fourth quarter in STR’s Beirut database. STR analysts note that protests and subsuquent political turmoil in Lebanon negatively affected performance near the end of the year and pulled down total-year numbers in the market. November and December RevPAR dropped significantly, -75.7% and -68.0%, respectively. 

Sharm El Sheikh, Egypt

  • Occupancy: +10.3% to 60.0%
  • ADR: +9.9% to EGP1,196.18
  • RevPAR: +21.2% to EGP717.73

Occupancy in Sharm El Sheikh has grown for 31 consecutive months. STR analysts note that double-digit demand growth (+10.3%) was coupled with flat supply comparisons, continuing the consistent occupancy growth and lifting pricing confidence.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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