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STR: France’s daily hotel occupancy plummets to as low as 3.3%

The market’s daily occupancy remained above 50% as late as 3 March, however, downward movement began on 1 March, and absolute occupancy fell 97.2% year over year to 1.8% on 17 March amid the closure of the European Union borders to most non-EU citizens.

LONDON – As the COVID-19 situation in France has worsened, the country’s daily hotel occupancy plummeted to as low as 3.3% on 17 March, according to preliminary data from STR and In Extenso TCH.

Daily occupancy in the country was as high as 65.3% on 26 February and had been positioned above 30% through 12 March. However, a sharp downward trend began as the number of confirmed COVID-19 cases grew and the government implemented measures to combat the spread. STR’s most recent data for 17 March showed that just three of 100 rooms on average were occupied in the country. 

At the market-level, Paris reached a daily occupancy peak of 84% on 17 January, during the start of Haute Couture Fashion Week. The market’s daily occupancy remained above 50% as late as 3 March, however, downward movement began on 1 March, and absolute occupancy fell 97.2% year over year to 1.8% on 17 March amid the closure of the European Union borders to most non-EU citizens.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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