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STR Global: EMEA, Americas hotel results for April 2014

The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for April 2014, according to data compiled by STR Global.

Western and Eastern Europe both reported negative performance in April, while Northern and Southern Europe both reported positive performance for the month”, said Elizabeth Winkle, managing director of STR Global. “In Eastern Europe, performance was primarily driven by Russia and the political unrest that has had an impact on travel. Slovakia also reported negative performance during April, further impacting Eastern Europe.”
 
In Western Europe, Germany and Switzerland’s negative performance was driven by the timing of large events. Munich hosted the triennial event BAUMA 15-21 April 2013.
Switzerland hosted BaselWorld in March 2014. In Southern Europe, countries like Greece, Portugal and Spain are posting double-digit growth in April—all coming off lower year-over-year comparisons from April 2013”.
 
Highlights from key market performers for April 2014 include (year-over-year comparisons, all currency in Euros):
 
– Athens, Greece, rose 17.3 percent in occupancy to 64.9 percent, reporting the largest increase in that metric. Lisbon, Portugal, followed with a 15.1-percent increase to 78.3 percent.
– Istanbul, Turkey, fell 12.2 percent in occupancy to 67.7 percent, posting the largest decrease in that metric, followed by Frankfurt, Germany (-10.7 percent to 60.3 percent), and Bratislava, Slovakia (-10.4 percent to  54.5 percent).
– Four markets reported ADR growth of more than 10 percent: Tallinn, Estonia (+19.5 percent to EUR79.83); Tel Aviv, Israel (+17.7 percent to EUR211.42); Edinburgh, Scotland (+10.7 percent to EUR88.84); and Manchester, England (+10.4 percent to EUR82.38).
– Tel Aviv (+25.4 percent to EUR165.28) and Athens (+23.7 percent to EUR59.44) experienced the largest RevPAR increases.
– Moscow, Russia, fell 26.9 percent in RevPAR to EUR78.49, reporting the largest decrease in that metric.
 
The Middle East/Africa region reported positive performance results during April 2014 when reported in U.S. dollars, according to data compiled by STR Global.
 
The region reported a 2.0-percent increase in occupancy to 67.0 percent, a 7.2-percent increase in average daily rate to US$178.93 and a 9.4-percent increase in revenue per available room to US$119.89.
 
The Middle East has consistently been performing well in the recent months, with the exception of the summer months, which are impacted by Ramadan”, said Elizabeth Winkle, managing director of STR Global. “The sub-region has one of the highest pipelines with 40-percent room growth of existing supply. Saudi Arabia and United Arab Emirates are emerging as the stars in the region, as investors are showing increased interest in both. There is a lot of interest and optimism in the region”.
 
Highlights among the Middle East/Africa region’s key markets for April 2014 include (year-over-year comparisons, all currency in U.S. dollars):
 
– Manama, Bahrain, rose 17.9 percent in occupancy to 60.1 percent, reporting the largest increase in that metric. Abu Dhabi, United Arab Emirates, followed with a 13.3-percent increase to 79.2 percent.
– Beirut, Lebanon (-16.1 percent to 47.6 percent), and Lagos, Nigeria (-13.8 percent to 59.4 percent), reported the largest occupancy decreases.
– Three markets achieved ADR growth of more than 10 percent: Muscat, Oman (+14.0 percent to US$270.73); Dubai, United Arab Emirates (+10.6 percent to US$283.65); and Jeddah, Saudi Arabia (+10.4 percent to US$248.88).
– Sandton, South Africa, and the surrounding areas, fell 10.8 percent in ADR to US$105.63, reporting the only double-digit decrease in that metric.
– Five markets experienced double-digit RevPAR growth: Muscat (+23.5 percent to US$223.16); Abu Dhabi (+17.2 percent to US$123.30); Amman, Jordan (+13.5 percent to US$120.88); Dubai (+12.8 percent to US$239.64); and Jeddah (+11.3 percent to US$195.96).
– Beirut (-19.1 percent to US$69.72) and Lagos (-15.0 percent to US$161.96) posted the largest RevPAR decreases during April.
 
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during April 2014, according to data compiled by STR and STR Global.
 
Compared to April 2013, the Americas region reported a 3.0-percent increase in occupancy to 65.4 percent, a 3.6-percent increase in average daily rate to US$116.68 and a 6.6-percent increase in revenue per available room to US$76.34.
 
Among the key markets in the region, Vancouver, Canada (+8.4 percent to 69.0 percent), and Boston, Massachusetts (+8.0 percent to 80.6 percent), reported the largest occupancy increases. Rio de Janeiro, Brazil, fell 11.3 percent in occupancy to 67.0 percent, posting the largest decrease in that metric. Santiago, Chile, followed with a 10.2-percent decrease to 67.7 percent.
 
Miami, Florida (+13.6 percent to US$206.83), and San Juan, Puerto Rico (+13.0 percent to US$211.39), experienced the largest ADR increases. Rio de Janeiro fell 10.1 percent in ADR to US$208.22, reporting the largest decrease in that metric.
 
Two markets reported double-digit RevPAR increases: Boston (+17.4 percent to US$149.68) and Miami (+15.8 percent to US$168.07). Rio de Janeiro reported the largest RevPAR decrease, falling 20.3 percent to US$139.42.
 
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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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