Compared to November 2014, Europe reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in average daily rate to EUR107.74 and a 4.9% increase in revenue per available room to EUR73.40. Compared to November 2014, the Americas region reported a 0.6% increase in occupancy to 59.7%; average daily rate was up 3.9% to US$116.28; and revenue per available room increased 4.5% to US$69.38.
LONDON – The European hotel industry recorded positive results in the three key performance metrics when reported in Euro constant currency, according to November 2015 data compiled by STR Global.
Compared to November 2014, Europe reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in average daily rate to EUR107.74 and a 4.9% increase in revenue per available room to EUR73.40.
ADR drove performance for the month, especially in Southern Europe, where RevPAR rose 13.2% to EUR64.13. Southern Europe’s top-performing countries in RevPAR were Malta (+52.1%), Spain (+21.9%) and Italy (+19.2%).
At the market level, Paris, France, and Brussels, Belgium, saw performance decreases stemming from the terrorist attacks of 13 November.
Performance of featured countries for November 2015 (local currency, year-over-year comparisons):
France reported decreases in occupancy (-3.1% to 58.2%) and RevPAR (-1.4% to EUR73.83). ADR was up 1.7% to EUR126.84.
Ireland posted a 5.5% increase in occupancy to 74.0% as well as double-digit growth in ADR (+18.9% to EUR112.39) and RevPAR (+25.5% to EUR83.14).
The Netherlands recorded increases in each of the three key performance metrics: occupancy (+4.4% to 69.7%), ADR (+5.9% to EUR108.92) and RevPAR (+10.6% to EUR75.95).
Russia experienced increases across the key performance measurements: occupancy (+3.0% to 52.9%), ADR (+8.7% to RUB4,681.58) and RevPAR (+12.0% to RUB2,476.38).
Performance of featured markets for November 2015 (local currency, year-over-year comparisons):
Athens, Greece, reported decreases in occupancy (-5.4% to 55.9%) and RevPAR (-3.4% to EUR54.92). ADR was up 2.0% to EUR98.18.
London, England, saw declines in occupancy (-3.5% to 81.7%) and RevPAR (-1.2% to GBP121.28). However, ADR in the market rose 2.4% to GBP148.49.
Milan, Italy, posted a 5.1% increase in occupancy to 69.3% as well as double-digit spikes in ADR (+32.1% to EUR151.55) and RevPAR (+38.9% to EUR105.08).
Paris, France, experienced decreases in occupancy (-12.1% to 66.5%) and RevPAR (-1.3% to EUR165.68). ADR increased by double-figures (+12.3% to EUR249.12).
Americas hotel results for November 2015
Hotels in the Americas region recorded positive results in the three key performance metrics when reported in U.S. dollar constant currency, according to November 2015 data compiled by STR, Inc. and STR Global.
Compared to November 2014, the Americas region reported a 0.6% increase in occupancy to 59.7%; average daily rate was up 3.9% to US$116.28; and revenue per available room increased 4.5% to US$69.38.
Mixed results were reported amongst the subcontinents in the region.
Central America reported increases in occupancy (+5.1% to 62.5%) and RevPAR (+5.0% to US$65.46). ADR (-0.1% to US$104.75) remained nearly flat for the month.
South America saw a 7.0% decrease in occupancy to 63.2% but increases in ADR (+14.3% to US$126.61) and RevPAR (+6.3% to US$79.96).
At the country level, Brazil reported decreases in occupancy (-9.2% to 60.5%) and RevPAR (-7.3% to BRL172.13). ADR was up 2.1% to BRL284.41. STR Global analysts cite the recession in Brazil, as well the country’s credit rating and political instability, as reasons behind the performance decreases.
Other South American countries were affected as well due to their dependency on Brazil’s economy. Negative RevPAR performance was reported in Ecuador (-14.1% to US$72.06) and Peru (-6.3% to PEN310.56).
In North America, the United States reported increases in each of the three key performance metrics: occupancy (+1.1% to 59.4%); ADR (+3.2% to US$115.44); and RevPAR (+4.3% to US$68.60).
Canada reported mixed results, while Mexico posted significant growth in ADR and RevPAR.
Canada’s occupancy fell 3.7% to 58.4%; ADR was up 2.0% to CAD$134.35; and RevPAR dipped 1.8% to CAD$78.48.
Mexico experienced flat occupancy performance at 66.6%, but a 32.3% rise in ADR to MXN1,883.74 drove a 32.3% spike in RevPAR to MXN1,254.62.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
