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STR: Hotel performance for June 2013

The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for June 2013, according to data compiled by STR Global.

During the first six months of 2013, the European region reported a 2.0-percent increase in occupancy to 64.9 percent, a 0.8-percent decrease in average daily rate to 101.64 euros and a 1.2-percent rise in revenue per available room to 65.94 euros.

“As we expected, many countries in Europe reported flat growth in either occupancy or ADR during the first half of 2013, and we anticipate this trend to continue during the second half of the year”, said Elizabeth Winkle, managing director of STR Global. “Istanbul, Turkey, reported a sharp occupancy decline this month as a result of the unrest in the market, though ADR has not fallen quite as much. Select markets in Southern Europe continued to report growth. Milan, Italy, hosted the European Society of Hypertension 2013 annual conference this month, helping the market’s performance. Lisbon, Portugal, also hosted a number of medical congresses throughout the month, which gave a healthy boost to performance”.

Highlights from key market performers for June 2013 include (year-over-year comparisons, all currency in Euros):

  • Athens, Greece, reported the only double-digit occupancy increase, rising 13.5 percent to 74.4 percent.
  • Istanbul, Turkey, fell 18.9 percent in occupancy to 68.0 percent, posting the largest decrease in that metric.
  • Three markets reported double-digit ADR growth: Lisbon, Portugal (+17.9 percent to EUR106.39); Vilnius, Lithuania (+13.8 percent to 57.03 euros); and Paris, France (+10.7 percent to 335.89 euros).
  • Warsaw, Poland, fell 55.4 percent in ADR to 75.24 euros, reporting the largest decrease in that metric.
  • Six markets achieved RevPAR increases of more than 10 percent: Lisbon (+26.9 percent to 80.02 euros); Milan, Italy (+21.9 percent to 94.96 euros); Athens (+18.3 percent to 86.62 euros); Vilnius (+18.1 percent to 43.48 euros); Budapest, Hungary (+13.3 percent to 56.88 euros); and Paris (+11.2 percent to 305.60 euros).
  • Warsaw (-53.0 percent to 61.53 euros) and Istanbul (-23.0 percent to 116.95 euros) ended the month with the largest RevPAR decreases.

The U.S. hotel industry reported mostly positive results in the three key performance metrics during June 2013, according to data from STR. Overall, the U.S. hotel industry’s occupancy fell 0.3 percent to 69.9 percent, its average daily rate was up 3.3 percent to US$111.27 and its revenue per available room increased 3.0 percent to US$77.76.

“The hotel industry reported the highest monthly room revenue ever in June (US$11.5 billion), a clear indicator that the U.S. hotel industry is healthy and that most benchmark metrics are recovering to their old highs,” said Jan Freitag, senior VP of strategic development at STR. “With that said, demand only increased 0.5 percent in year-over-year comparisons, and RevPAR only increased 3 percent.

“One factor leading to tougher comparables may have been the addition of one Sunday and subtraction of one Friday when compared with June 2012. These slower growth rates hindered more sustained RevPAR growth rate for the second quarter, therefore RevPAR increased only 5 percent. These comparables are against very tough Q2 2012 comparables when RevPAR increased 7.9 percent. The percent change for supply increase inched up to 0.8 percent in June, still well below the 25-year average of 2.1 percent.”

Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 4.2 percent to 75.9 percent. Seattle, Washington, followed with a 3.2-percent increase to 86.4 percent. Washington, D.C., reported the largest occupancy decrease, falling 5.4 percent to 76.5 percent.

Oahu Island, Hawaii, reported the only double-digit ADR increase, rising 15.5 percent to US$209.19. Washington, D.C. (-2.1 percent to US$148.06), and Atlanta, Georgia (-1.5 percent to US$85.22), reported the only ADR decreases in June.

Oahu Island achieved the largest RevPAR increase, rising 14.7 percent to US$176.93, followed by Seattle (+9.9 percent to US$116.24) and Orlando (+9.7 percent to US$76.86). Washington, D.C., reported the largest RevPAR decrease, falling 7.5 percent to US$113.27.

The Middle East/Africa region reported positive performance results during June 2013 when reported in U.S. dollars, according to data compiled by STR Global.

The region reported a 5.9-percent increase in occupancy to 61.8 percent, a 4.0-percent increase in average daily rate to US$141.21 and a 10.1-percent increase in revenue per available room to US$87.21.

During the first half of 2013, the region reported increases in all three key performance metrics. Its occupancy rose 4.9 percent to 63.7 percent, its ADR was up 2.9 percent to US$166.64 and its RevPAR increased 8.0 percent to US$106.19.

“Hotels in the Middle East/Africa region achieved an 8-percent RevPAR increase in the first part of 2013, growing both in occupancy and ADR terms”, said Elizabeth Winkle. “Lebanon continues to suffer collateral damage due to its geographic proximity to Syria. Year-to-date June 2013 hotels in the capital of Beirut have achieved an occupancy level of 53 percent, which is 10 percent lower than the same time last year, and an ADR of US$156.00, 21 percent lower than last year.

“Mauritius, which shares the Indian Ocean with other tropical paradises including the Seychelles, reported YTD occupancy of 63 percent which is a 6.9 percent decline from last year; however, ADR achieved US$227.00—an increase of 8.6 percent.”

Highlights among the region’s key markets for June 2013 include (year-over-year comparisons, all currency in U.S. dollars):

  • Doha, Qatar, rose 26.7 percent in occupancy to 63.2 percent, posting the largest increase in that metric, followed by Cairo, Egypt, with a 21.5-percent increase to 51.5 percent.
  • Nairobi, Kenya (-3.8 percent to 63.8 percent), and Riyadh, Saudi Arabia (-3.6 percent to 54.1 percent), posted the largest occupancy decreases in June.
  • Two markets experienced double-digit ADR growth: Jeddah, Saudi Arabia (+14.1 percent to US$260.01), and Muscat, Oman (+10.0 percent to US$168.26).
  • Beirut, Lebanon (-18.4 percent to US$162.54), and Sandton, South Africa, and the surrounding areas (-11.4 percent to US$110.37), posted the largest ADR decreases for the month.
  • Three markets achieved RevPAR growth of more than 20 percent: Muscat (+24.6 percent to US$98.27); Doha (+23.5 percent to US$119.52); and Cairo (+23.3 percent to US$52.56).
  • Beirut fell 20.4 percent in RevPAR to US$88.80, posting the largest decrease in that metric.

 

Photo caption: Athens, Greece, reported the only double-digit occupancy increase, rising 13.5 percent to 74.4 percent. Grande Bretagne Hotel, Athens.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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