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STR: Mexico Q2 2019 hotel performance

The absolute occupancy level was the lowest for any Q2 in the country since 2013.

HENDERSONVILLE, TENNESSEE – Mexico’s hotel industry reported negative performance results during Q2 2019, according to data from STR

  • Compared with Q2 2018:
  • Occupancy: -3.1% to 61.8%
  • Average daily rate (ADR): -3.1% to MXN2,182.69
  • Revenue per available room (RevPAR): -6.1% to MXN1,349.50

The absolute occupancy level was the lowest for any Q2 in the country since 2013. STR analysts note that supply growth (+3.0%) and lack of demand acceleration (-0.2%) weighed equally on occupancy and hotelier pricing power. Seaweed problems on beaches in Cancun and Riviera Maya could have some impact on demand as did the government’s decision to disband the Mexico Tourism Board. However, the creation of the Consejo de Diplomacia Turistica (Toursim Diplomacy Council) should help regain demand in the near future.

Among STR’s defined markets for the country, Mexico Central South experienced the only rise in occupancy (+2.2% to 52.5%) and the largest jump in RevPAR (+5.6% to MXN572.59).

Mexico Northwest posted the largest lift in ADR (+6.3% to MXN2,817.16) and the only other increase in RevPAR (+1.6% to MXN1,648.01).

The Yucatan Peninsula saw the steepest declines in each of the three key performance metrics: occupancy (-5.4% to 68.2%), ADR (-7.3% to MXN3,242.38) and RevPAR (-12.3% to MXN2,210.11).

Mexico City registered the second-largest drop in RevPAR (-7.0% to MXN1,501.11), due primarily to the only other decrease in ADR (-4.3% to MXN2,259.36).

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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