StudioSIX5, Overture Tanglewood Conference 2.
The name “Shift” was specifically chosen to convey the concept of motion and a sense of moving forward. The goal is to literally shift design norms and move concepts to the next level.
AUSTIN, TEXAS – Having gained a reputation for leading-edge design in senior living, StudioSIX5, a leading national interior design firm, is expanding its services with the launch of Shift Studio Design. The new brand relies on the team’s extensive design experience to offer high-end interior design and interior architecture services for multifamily, hospitality and student housing developments. Dean Maddalena, founder and president of StudioSIX5 and Shift Studio Design, is pleased to announce the launch.
“With a combined 90 years of experience in various industries, our team collaborates to design spaces that are forward-thinking, elegant and contemporary, that exceed the expectations of end users and clients alike,” said Maddalena. “Having pushed the envelope in several ways for senior housing, our team is eager to draw upon their experience in other industries to set new benchmarks for developments in multifamily, hospitality and student housing. Our team will have new opportunities to use their creativity and infuse StudioSIX5’s commitment to excellence in each project. We are passionate about creating cutting-edge interiors that incorporate innovative, functional and arresting designs for our clients every step of the way.”
The name “Shift” was specifically chosen to convey the concept of motion and a sense of moving forward. The goal is to literally shift design norms and move concepts to the next level. The team has worked with clients from coast to coast providing customized interior design packages that pull inspiration from the area’s local flair and culture, targeted demographics and surrounding buildings. After aligning goals, desires and needs with each client, the team conducts research and gathers inspiration imagery, design ideas, materials and concepts that transcend into the client’s vision.
“We not only take a playful approach to what we do, we also deliver an astounding level of professionalism to complete and meet the goals of each project,” said Maddalena. “We have years of experience in several markets, and this acquired knowledge allows us to design with purpose and challenge the norm. We have long-term relationships with many of our clients because we are fun to work with, create excitement through designing unique interiors that stand out and ultimately produce environments that inspire. We pride ourselves on creating that special “wow” factor for each of our projects. This results in higher occupancy rates for housing and provides just the right ambiance for a memorable experience.”
Shift Studio Design’s goal is to bring fresh ideas to the table and create establishments, housing and communities that help people celebrate life. The company offers thorough and comprehensive services, and an elevated design sense with a mixture of personality and professionalism. The new company already has three multifamily projects underway: Elan Addison Grove (Addison, Texas), Elan Preserve (Grapevine, Texas) and Elan Powers Ferry (Atlanta, Ga.).
“We have proven our ability to shift the perception of senior living, and now we are broadening our focus to include other industries and push the envelope of design in those respective spaces,” said Maddalena. “Our team is well-versed in all areas of design, including space planning, FF&E, finishes, specifications, procurement, expediting, and construction administration. We strive to give our clients extraordinary results that adhere to their project requirements and budgets and go beyond their expectations. We partner closely with our clients, offering our expertise to provide thoughtful design, smart solutions and superior quality to maximize growth. I am personally thrilled to see how we can help a new group of developers and consumers who deserve the best.”
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