Through an elegant reimagination and representation of the brand’s enduring values, rich heritage, and upscale atmosphere, Tambourine has further differentiated the AAA Five Diamond property with subtle, understated nods to the beachfront lifestyle, including a new, refined logo, and fresh iconography.
FORT LAUDERDALE, FLA. – Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide is proud to build upon its long standing experience with luxury properties, as it reveals an immersive rebrand to coincide with the reopening of the award-winning, all-inclusive Spice Island Beach Resort.
"We've had the honor of collaborating with iconic Spice Island Beach Resort Grenada for the past 20 years and truly admire the Hopkin family's dedication to innovation and excellence. As we began exploring how the brand would emerge in this new realm of travel, we found an opportunity to evolve its existing essence to fully capture all of the elements that make an escape here incredibly unique," said Rafael Cardozo, founder and CEO, Tambourine.
Through an elegant reimagination and representation of the brand's enduring values, rich heritage, and upscale atmosphere, Tambourine has further differentiated the AAA Five Diamond property with subtle, understated nods to the beachfront lifestyle, including a new, refined logo, fresh iconography, and an island-focused color palette that mirrors the natural beauty of Grenada.
"Communicating the Spice Island Beach Resort story is no simple feat. It takes intentionality, inspiration, creativity and curiosity to present exactly who we are. Tambourine has been an exceptional partner in bringing our vision to life, balancing history and heritage with a stunning new aesthetic. We are confident this rebrand will be the driving force in our next chapter of success together," said Janelle M. Hopkin, President & Managing Director, Spice Island Beach Resort.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
