Boutique hotel deploys GuestCast to ensure that guests can effortlessly and safely access personal streaming subscriptions on guestroom televisions.
CHARLOTTESVILLE, VA. – Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry, has been credited with boosting guest satisfaction rates at The Clifton in Charlottesville, Virginia, with the adoption of its GuestCast streaming platform. A historic 20-room inn embodying the charm of its local surroundings, The Clifton with GuestCast can now also provide its guests with a modern and instantly personalized guestroom TV experience able to address any content viewing preference.
Previously providing guests with access to cable television, The Clifton recognized that today’s guests now predominately favor being able to access streamed content that can be tailored to their unique interests. This was especially the case for The Clifton, which typically attracts a 27- to 38-year old age demographic, many of which have canceled their own cable or satellite TV subscriptions due to relying more on streaming services. In selecting GuestCast to cater to this ever-growing guest trend, The Clifton gains a hospitality purpose-built solution that can guarantee a hassle-free experience even for first time users. Following a simplified device-pairing process which can be as easy as scanning a QR code, property guests using GuestCast can instantly access virtually any streaming service of choice thanks to the platform’s compatibility with thousands of mobile apps.
“Although the vast majority of guests now prefer to stream, this expectation becomes essentially universal when catering to a millennial or Gen Z demographic, so we were determined to adopt the best possible streaming experience the industry has to offer and HIS with GuestCast certainly did not disappoint our expectations,” said Phyllis Case, Executive Director of Sales at The Clifton. “The platform not only provides easy and immediate access to the exact streaming content that each guest enjoys, but also ensures their confidence with using the system by sidestepping potential security vulnerabilities that can exist with other solutions such as smart TVs.”
Notably for guests using GuestCast, the platform never requires access to sensitive streaming account information which may be at risk of theft if a guest forgets to erase usernames and passwords prior to check-out. Equipped with innovative device isolation capabilities, GuestCast also prevents the possibility of guests streaming content to televisions located in other guestrooms. This not only protects guest privacy but also eliminates the possibility of content being maliciously transmitted to televisions in use by a separate guest party.
As a solution purposefully designed for use in hotel environments, GuestCast also comes equipped with a high-value Analytics Dashboard. Using the Dashboard, hoteliers can maintain a real-time and in-depth overview of streaming performance and use for each individual GuestCast device, ensuring that any issues are always swiftly addressed before resulting in guest frustration. GuestCast’s Analytics Dashboard further provides hotel businesses with the ability to monitor WiFi signal strength for each guestroom where a device has been deployed. This capability importantly allows hoteliers to narrow down the source of an internet connectivity issue in order to maintain high service standards that always align with guest expectations.
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