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Til Schweiger’s Barefoot Addo Elephant Lodge in South Africa trusts GIATA

South African hotel partners with GIATA to strengthen guests experience with better content distribution.

BERLIN – Barefoot Addo Elephant Lodge, an exclusive holiday accommodation in South Africa, announces its partnership with GIATA – leading travel technology company specialising in non-bookable content. This partnership empowers Barefoot Addo Elephant Lodge to optimise and maintain their hotel content with better distribution and to create a compelling guest experience.

The 2019 Barefoot Addo Elephant Lodge was rebuilt using the amazing design of German actor and producer Til Schweiger. This creative lodge is sure to impress all who visit, with its stylish and unique features. Addo Elephant Lodge became part of his Barefoot brand with the motto: A hotel with a soul in which one feels at home right from the start. By utilizing GIATA's premium hotel content solution – GIATA DRIVE, Barefoot Addo Elephant Lodges is now able to provide its guests with precisely hotel information and images of its hotel as well as keep them updated on changes on a daily basis. This will enable them to consolidate content distribution on a single cloud-based platform and considerably minimize the amount of manual work of managing hotel information.

"Too often, hotel descriptions and pictures found online are out of date and inaccurate, which can be very frustrating for both hotel operators and travelers,” says Shelley Hills, Marketing at Barefoot Addo Elephant Lodge. "We have felt how important it is to showcase accurate information in real-time. Therefore, we decided to partner with GIATA to make sure our guests can find our consistent hotel pictures and descriptions everywhere.”

"The shift from manual to AI-automated hotel data management and distribution, including images, descriptions and fact sheets, is happening across thousands of channels around the world,” says Rainer Schaefer, VP Sales, at GIATA GmbH. “With this cooperation, we are thrilled that GIATA DRIVE will help Barefoot Addo Elephant Lodge be more visible on each of their sales channels, boost its online distribution with less effort and be able to more precisely attract more potential guests.” 

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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