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Travel Channel's expands on online travel transaction territory

Travel Channel announces major investment in

Building on its reputation as a trusted travel resource, Travel Channel has acquired a meaningful interest in, the Internet’s top destination to research and book hotels. The investment represents Travel Channel’s excursion into the expanding online travel transaction territory.

"This is a transformational event for the Travel Channel," said Laureen Ong, Travel Channel president. "Entering into a strategic relationship with greatly broadens our position as a trusted source for information and allows us to go beyond the inspiration and entertainment we offer on television. Simultaneously, this partnership provides an incredibly meaningful way to connect with and improve the experience of travelers and adventure seekers everywhere."

"We believe in engaging audiences through the power of a strong respected brand and reliable expertise," added Elie Seidman, co-founder and chief executive officer of "That’s what we’re building at and we were always impressed with the trust and knowledge that Travel Channel represents, and the large and discriminating audiences it attracts."

Founded in 2008, combines exclusive content and commerce all in one online location. The website publishes objective, in-depth hotel reviews written by trained journalists who document their visits through thousands of photographs, and provide expert editorial opinions. Based on a strict set of criteria and ratings, Oyster’s curated content is designed to give users the best way to plan, research, and book their hotels.

"The only way to really know about a place is to actually go there. Everything else is just a guess," Seidman said. "That’s the basis of our business."

Under terms of the agreement, Travel Channel and will have access to exclusive content. Each brand will also collaborate on future programming and cross-platform promotional opportunities.