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Virgin Hotels Edinburgh partners with InnSpire

Innovative global brand draws on InnSpire’s advanced connectivity, casting, and seamless hub integration capabilities to attain the pinnacle of guest satisfaction, convenience and safety across the entire guest journey.

EDINBURGH – InnSpire, the leading provider of a comprehensive technology suite that helps drive a seamless, world-class guest experience for some of the world’s most iconic hotels and brands, announced the latest integration in its partnership with Virgin Hotels through the implementation of its comprehensive suite of guest connectivity, entertainment and contactless-enabled solutions at the newly opened Virgin Hotels Edinburgh.

Located in Edinburgh’s Old Town, and just moments away from Edinburgh Castle, the Virgin Hotels Edinburgh strikes a balance between classic design influences and a modern sense of self. Virgin Hotels is now leveraging its partnership with InnSpire to offer a fully integrated guestroom entertainment experience in each of its 54 Chambers and Suites. InnSpire’s InnSmart TV solution runs directly on the guestroom’s existing LG Hospitality Smart TVs, giving guests full control of their entertainment experience, including Casting, from the moment they cross the threshold.

The city of Edinburgh is truly unique, and Virgin Hotels is excited to open its flagship restaurant and bar, Commons Club, within the first Virgin Hotels in the UK and across Europe,” said Scott McArdle, General Manager of the Virgin Hotels Edinburgh. “This is a very important property to us in a wonderful city, and Virgin Hotels is committed to providing the best possible guest experience through the hotel’s design, amenities and services. For this reason, we partnered with InnSpire to gain access to the industry’s best all-in-one approach to guestroom entertainment, as well as new technology enabling us to provide an unforgettable experience, and one that surprises and delights.

Through its integration with InnSpire, guests of Virgin Hotels Edinburgh will be able to use InnSpire’s advanced television system, which integrates VDA’s smart room automation services to allow guests to adjust in-room lighting, thermostats and drapes. Guests can also use the smart television system to instantly access other property amenities such as the Virgin Hotels Marketplace, which integrates Agilysys’ POS system to allow guests to place room service orders and browse food and beverage promotions or contact property staff without leaving the comfort and safety of their rooms.

Operators also benefit from InnSpire’s API technology, which allows Virgin Hotels to integrate both Alice and Guestware software, permitting staff to manage and reply to guest reviews within the same dashboard. These systems create a more nimble operating environment and ensure Virgin Hotels Edinburgh’s staff are supported with the tools they need to maximize the guest experience.

Hotels are in need of solutions that break down barriers to instant experience satisfaction and reduce the operating burden that comes with a limited workforce,” said Martin Chevalley, CEO of InnSpire. “Virgin Hotels Edinburgh is a magnificent property, and we are proud to employ our solution to improve the most important aspects of the guest experience while minimizing the complexities of running a hotel in today’s evolving travel environment.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.