Flying Club Gold members will receive a complimentary breakfast and room upgrade, based on availability. Silver members will also enjoy an upgrade.
LONDON – Virgin Hotels, the lifestyle hotel brand by Virgin Group founder and British entrepreneur Sir Richard Branson, has teamed up with its sister company Virgin Atlantic to provide even more benefits to their Flying Club loyalty programme members.
Virgin Hotels, which opened its first property in Chicago on 15 January this year, will reward all Virgin Atlantic Flying Club members with 1,000 miles per stay, plus a special introductory offer of double bonus miles for stays from 1 February to 30 April 2015. Flying Club members based in the UK will qualify for bonus miles until 31 July, 2015.
In addition, Flying Club Gold members will receive a complimentary breakfast and room upgrade, based on availability. Silver members will also enjoy an upgrade. To qualify for perks, Flying Club members need to make their reservation by calling Virgin Hotels at +1 312 940 4300 or through virginhotels.com and entering their Flying Club number.
Virgin Hotels Vice President of Sales & Marketing, Doug Carrillo, said: “We’re excited to roll out the red carpet for Virgin Atlantic’s Flying Club members, adding another outstanding component to the Virgin travel experience. Flying Club members should feel right at home with the subtle nods to the brand’s British roots, pied a terre style rooms – or Chambers as we call them, and of course The Commons Club, the hotel’s dynamic social hub. We look forward to the day when we can announce a UK property, a location we’re actively pursuing.”
Alan Lias, Worldwide Head of Loyalty and Ancillary Revenue Development at Virgin Atlantic, said: “Loyal Virgin lovers can kick back and relax knowing they’re earning Flying Club bonus miles while they eat, sleep and enjoy themselves in the new Virgin Hotels Chicago property. It’s a new focal point for the city and for the Virgin brand family, and we’re sure that our fabulous frequent fliers will very soon make Chicago their next must-see hot spot.”
Virgin Hotels Chicago is now open and accepting reservations, with Nashville slated for autumn 2016 and New York for summer 2017. Virgin Hotels continues to explore properties in cities such as Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London, locations where it is pursuing hotel and office conversions and ground-up development.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
