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W Hotels Worldwide kicks off Mercedes-Benz Fashion Week at Lincoln Center with the announcement of the Spring 2012 season of Fashion Next designers. The six designers, who specialize in a range of concepts from tailored menswear to reversible dresses, were introduced this morning by newly appointed W Hotels Global Fashion Director, Jenne Lombardo, during a breakfast event at W New York. Lombardo handpicked each of the six designers to join the third season of Fashion Next, the W Hotels fashion initiative that fosters and supports emerging designers. With Lombardo at the helm, Fashion Next, will for the first time in the program’s history, bring emerging fashion talent to a global audience. As part of the initiative, W Hotels will host these six designers’ official presentations in the Box venue at Lincoln Center, and this season, W will now also support additional local fashion talent at fashion week events in London, Moscow, and Bangkok. Throughout the remainder of the year, all of the selected Fashion Next designers will have the opportunity to travel to W Hotels around the world and collaborate with the W brand on other W fashion and design projects worldwide.
“As W Hotels continues to expand globally, we have a great opportunity to provide a platform for supporting and showcasing what’s new and next in fashion,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Meridien. “We are taking the W Hotels Fashion Next program global for the first time, which now allows us to share our point of view on fashion with W guests and locals around the world.”
Fashion Next Goes Global
For the first time in the W brand’s history, the Fashion Next program will this season be brought to a global level, with designer showcases at fashion weeks from New York City to London, Moscow, and Bangkok. In both London and Moscow, Global Fashion Director Jenne Lombardo has aligned herself with two internationally celebrated ‘Fashion Insiders’ to choose six up-and-coming designers, three from London and three from Moscow. A film will be shot by each Fashion Insider showcasing the W Hotels Fashion Next initiative along with the work of the three designers and interviews with Lombardo. The films will launch at the start of London’s Fashion Week in September and Moscow’s Fashion Week in October.
The Fashion Next initiative will then travel to ELLE Fashion Week in Bangkok, Thailand, one of the most prominent fashion events to take place in Asia today. Lombardo will work with ELLE Magazine Thailand to identify an emerging Thai designer to become part of W Hotels Fashion Next.
W Hotels Celebrate Fashion-Fashion’s Night Out – September 8, 2011
W New York – Times Square celebrates the third annual Fashion’s Night Out with a photography exhibit titled, “Between Us, A Model’s Life,” an exclusive collection of photographs from Annemarieke van Drimmelen, the Dutch model turned fashion photographer. Hosted by W Hotels Global Fashion Director Jenne Lombardo along with Ivan Shaw, Vogue Photography Director and curator of the exhibition, jewelry designer Zani Gugelmann and van Drimmelen, the event will also include a pop-up bazaar, featuring products for sale from designer George Esquivel and Fashion Next designer Juan Carlos Obando. French duo sensation Miaou Mix will perform their world-renowned live DJ set.
In celebration of this season’s Fashion Next designers, W Hotels is presenting an exclusive set from British singer/songwriter Katy B, taking place the night before her celebrated album, “On A Mission,” makes its US debut. The live performance will take place on Monday, September 12 in the Box venue at Mercedes-Benz Fashion Week at Lincoln Center from 8pm to 10pm.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
