Worldhotels and Vizergy Digital Travel Marketing join forces to bring independent hotels revenue growth through greater online presence.
Worldhotels, one of the leading groups for independent luxury and upscale hotels worldwide, has announced their newest partnership with Vizergy, the leader in online hospitality marketing. Together, they will create a more robust, easier to navigate online relationship between independent hoteliers and their guests.
With Worldhotels representing a global hotel portfolio of 500 properties in 250 destinations and 65 countries, this new partnership will drive greater exposure for each property through strategic online marketing.
“Worldhotels has been an industry leader, providing outstanding sales representation and distribution to quality properties throughout the world,” says Vizergy’s founder and CEO, Joe Hyman. “Their portfolio is a mirror image of Vizergy’s target market: upscale independents in travel heavy markets. Our products and service offerings will enable these great properties to better compete online. Further, many of our current clients will benefit from Worldhotels international sales reach.”
The Worldhotels guest demands a truly authentic experience; each of their independent hotels reflect the local character of the surrounding area, with white-glove attention and impeccable accommodations at each location.
“We are strategically developing our portfolio to add new key destinations and reinforce destinations with high potential,” says Geoff Andrew, Chief Operating Officer at Worldhotels. “At our size, we need to carefully consider how we grow our portfolio. Our development strategy has to reflect our focus on quality over quantity.”
Worldhotels has welcomed 10 new hotels to its global portfolio so far in 2015, including three in North America, four properties in Europe and three hotels in Asia. More hotels will be joining the Worldhotels organization in the coming months. To become a member of the Worldhotels portfolio, each hotel must meet the group’s high standards for quality, and also must fit the strategic objectives of Worldhotels.
Worldhotels’ unique business model offers independent hotels and local hotel groups the exposure and strength of an international brand, but gives each of them the freedom to run their operations as they’d prefer.
Added Tom Griffiths, Executive Vice President Worldhotels, “We are pleased to bring an eCommerce solution to our member properties. Online revenue generation is key to optimizing revenues at traditionally non-branded properties and Vizergy’s platform gives our hotels a great online toolkit to drive Internet bookings. We also feel that Worldhotels brings significant value to many of Vizergy’s existing clients.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
