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World`s largest hotel chain refreshes its web site

The web site of hotel chain Best Western<.> is relaunching with a new look and more features making it one of the…

The web site of hotel chain Best Western<.> is relaunching with a new look and more features making it one of the most comprehensive hotel Web sites in the business.

As part of the relaunch, the site will feature added functionality. A section titled, Travel Professionals has been added for travel agents, group and meeting travel planners. Users will see information directly related to their area of interest including program specifics, links and contact details.

Gold Crown Club International members, Best Western`s frequent guest program, will now be able to access the members-only Web site via the site as well. Guests will be able to enter their member number and check point balances, read about program updates and see members-only specials worldwide.

Best Western`s Trip Planner function has also been enhanced. In addition to mapping and booking functions previously available, the section will feature a World Clock to check time changes for their destination and a Check Weather option that allows guests to gauge the local weather conditions before leaving on their trip. International travelers will also appreciate the Currency Converter which enables guests to see the latest conversion rates around the world.

For the adventurous traveler, the Trip Planner will also provide suggested driving trips under the On The Road With Best Western heading. Users will find routes, maps, things to see and do and links to the reservation pages for the highlighted city.

As technology continues to evolve, it is important for Best Western to stay abreast of such changes, said Judy Sprott, manager of Internet Marketing for Best Western International. As the world`s largest hotel chain, people expect us to be ahead of the game. More and more customers are reaching us via our Web site and we want to make a memorable first and lasting impression.

The new look will still include old favorites such as the Newsroom for journalists seeking information about the company, Special Offers featuring deals or promotions offered worldwide and the most requested feature, the Rates and Reservations booking feature.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.