Global innovator of mobile key services for the hospitality sector expands current executive roster, naming hotel industry veteran as CTO and proven brand builder as CMO.
SWEDEN – Zaplox, a market innovator of mobile key services for the global hotel industry, has strengthened its management team with the appointment of two C-level executives to newly created positions. Hotel technology industry veteran Eric Michelsen has been tapped as chief technical officer (CTO) and Pernilla Brodd has been named chief marketing officer (CMO), with both officially joining the company as of December 2017.
Zaplox has continued to expand its organization over the past 12 months in order to align with its stated 2017 growth plan and the rapid pace of the company's global expansion. Both of the newly recruited personnel support Zaplox' ongoing commitment to maximize service quality and brand standards. With solid experience in introducing software solutions in various industries and proven expertise in the hospitality technology and access/security sectors, Michelsen joins the Zaplox team as CTO. He brings with him many years of industry experience, having served in several executive level roles, including as CTO at ASSA ABLOY Hospitality. As the company's new CMO, Brodd brings extensive experience in brand building and strategy, with several years of success in expansive global sales initiatives and significant growth at software companies such as InRiver and Consafe Logistics.
"We are adding resources in two key business areas as planned," said Magnus Friberg, CEO at Zaplox. "Based on growing customer needs, we are further developing our service offering and we continue to build our brand in a way that supports our sales, both short term and long term. Both Eric and Pernilla have the background and the competencies needed to help take Zaplox to the next level and expand our global footprint."
Providing a comprehensive platform developed specifically for the global hospitality industry, Zaplox aims to help hoteliers implement a complete mobile guest journey. The innovative platform includes mobile check-in, mobile key and mobile check-out, as well as access to guest services and special promotions that are designed to assist the property in maximizing revenue.
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