The results for the period from January 2022 through March 2022 continue to prove the reach and effectiveness of the data collection and strategic marketing platform from Zoox.
ALPHARETTA, GA – Zoox Smart Data, an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, announced its internet traffic results for Q1 2022. Guests connecting to hotel Wi-Fi networks enhanced by Zoox reached just under 30 million connections, further showing the reach that hotels around the world have with their current targeted marketing efforts.
The first three months of this year, Zoox recorded a total of 29,786,114 hotel guest connections, with 1,865,701 of those being first-time Zoox-enabled network users. The average connection time was 32 minutes, and 95 percent were identified as using mobile devices.
“It’s incredible that we continue to see the number of travelers at that level,” said Sandy James, director of business development – hospitality at Zoox Smart Data. “We are proud to partner with so many leading hospitality and travel organizations to provide them with such great insight into guest and customer data, and enable them to better focus their strategic marketing efforts.”
Zoox provides organizations with the ability to capture, augment and effectively use guest data to improve the guest experience through focused marketing strategy. The big data company works with hospitality organizations around the world ranging from single properties to global brands and hotel management companies. Aside from hotels and gaming organizations, Zoox also works with a variety of property types, including restaurants, stadiums, airports, retail establishments, healthcare facilities, college campuses, and other areas or venues that allow customers or guests to access a Wi-Fi network.
“As we continue to see these connections grow, our clients have more opportunity to understand customer expectations and predict future behavior from the data our connections can provide,” said James. “I look forward to seeing the number of travelers continue to rise as we help our partners reach even more guests and customers this year.”
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