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As travel industry grows so does need for more engaged customer service

Imprint Plus offers reusable name badges and signage for branding and identifying travel and tourism employees.

NEW YORK – According to the World Travel & Tourism Council, 7.2 million travel and tourism jobs were added to the global economy in 2015. In total, the travel and tourism industry accounts for 284 million workers and contributed $7.2 trillion to the global gross domestic product. With such a growing and robust job market in this service sector, competition to connect with and retain customers has become fierce.

Customers connect with service representatives when they are identified not only by name, but also by country, title and expertise. Imprint Plus makes this connection easy with reusable, customized, and professional-looking metallic name badges that can be customized and personalized on-site with the use of any office printer and its own Microsoft certified software. Imprint Plus name badges enable customers to easily identify service employees and allows service representatives to "get personal," start a dialogue, and engage with their customers. 

Because the Imprint Plus name personalized on site, there's no ordering or waiting for printing or engraving whenever a new employee is hired. A quality name badge featuring company logos and colors and stating name and title is a personalized introduction or 'hand-shake' to the customer, one that clearly establishes a pathway to developing better customer relations, as well as generating additional and repeat sales. 

"Our cost effective, do-it-yourself name badge and signage systems mean that you can create customized, reusable name badges and signage without paying costly fees or waiting days to receive them," says Kristin MacMillan, President of Imprint Plus.

"It is important that service industry employees are professionally identified and branded in the workplace so that they may become brand ambassadors to their customers," continues Ms. MacMillan. "Rather than sticking on a plain paper label or pinning on a plastic name tag, employers are choosing sleek, impressive-looking metallic name badges that showcase the wearer and the brand professionally. The magnetic fasteners, stay in place without falling off or damaging clothing. As a bonus, the reusable and recyclable components make them an ecofriendly solution."

Imprint Plus manufactures an assortment of reusable employee identification systems that range from customized company name badge and signage systems for large numbers of employees; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits, starting at $29.


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Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.