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Aarhus announced as host destination for Routes Europe 2024

(Credit: Ocean Driven Media).

The region’s leading route development event is heading to Denmark next year.

Routes Europe, which is held in a different location each year, brings together airlines, airports and tourism authorities to drive European air service development and continue to fuel the region’s aviation market growth. Over 4,000 meetings are expected to take place at next year’s edition of the event which will be pivotal in shaping the continent’s future air connectivity.

Hosting the event for the first time, Aarhus Airport and VisitAarhus will welcome Europe’s aviation industry to one of Denmark’s oldest cities from 22-24 April 2024 for the 17th Routes Europe.

Aarhus Airport serves the Greater Aarhus metropolitan area which is the fifth-largest market in the Nordic region. Delegates attending Routes Europe 2024 will be able to experience the all-new Aarhus Airport boasting brand new terminal and an in-airport hotel. The airport also offers rapid access to the centre of Aarhus, Denmark’s second-largest city, where visitors can experience cosmopolitan shopping boulevards, world-class museums and internationally award-winning tourist attractions.

The city has also had the fastest growing major inbound visitor economy in the Nordics for most of the last nine years, and it is still growing. Aarhus handles almost 70% of all Danish imports and exports as well as cruise ships in its city centre deepwater harbour, and has one of the largest freight capacities in Scandinavia at 12m tonnes annually. A fast growing and exciting major economy in Scandinavia, Aarhus is one of the happiest and most eco-friendly cities in the world.

Lotta Sandsgaard, CEO of Aarhus Airport; said “We are happy to have been chosen to host Routes Europe 2024 and look forward to welcoming delegates to Aarhus. We will do all we can to make sure all attendees have a unique and outstanding experience in our vibrant city, starting at our all-new airport terminal. After record breaking April passenger numbers, our market is fizzing with opportunity, underlining the fantastic development the city, economy and airport are going through. Delegates coming to Aarhus in April 2024 will discover our region’s beautiful nature, culture, rich history, innovation and of course a world class Routes Europe event.”

Steven Small, Director of Routes; said “We are thrilled to be taking Routes Europe 2024 to Aarhus, Denmark’s vibrant second city. Aarhus boasts a thriving economy and is committed to promoting tourism and enhancing direct connectivity. The city’s airport serves the fifth largest population in Scandinavia, and its modern new terminal has doubled its floor space, offering enhanced facilities for passengers. By providing a first-hand experience of the city and its surroundings to key decision makers from the region’s airlines and airports, Routes Europe will serve as a catalyst for future growth.”

Budapest Airport crowned Routes Europe Marketing Award winner

Budapest Airport was celebrating last night, after being crowned the winner of the Routes Europe 2023 Marketing Awards in Łódź. The Hungarian gateway beat off strong competition from other airports in the 4-20 million category to take the title at the ceremony, which took place in the monumental industrial and cultural structure of EC1 in the Polish city.

Budapest Airport’s message puts the gateway at the forefront of airline route development leading BUD to be crowned Routes Europe Marketing Award winner 2023 (4-20 million passengers category).

Uniquely judged and voted for by airlines, the awards recognise excellence in air service development globally. Budapest’s extensive B2B marketing efforts not only made a substantial impact with the judging panel, but also the airport’s growth and success over the last year seeing the capital city airport surpass 12 million passengers, which is 75% of pre-pandemic passenger traffic. Securing 13 new routes, including five new destinations in 2022, the airport has already announced 12 new routes for this year, among them seven new destinations.

Balázs Bogáts, CCO, Budapest Airport exclaims: “This is an extremely proud moment for everyone at Budapest Airport. We won the accolade back in 2019, and as this is the first European awards ceremony since then, it’s an added honour that we have retained the title.” He added: “Our innovative marketing activities and moving forward together are at the heart of what we do at BUD which puts us at the forefront of airline route development. This award shows that the global airline industry sees this too and is testament to the hard work of a fantastic team.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.