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PCMA and The Strategic Alliance of the National Convention Bureaux of Europe announced Convene 4 Climate


Inaugural sustainability conference to welcome curated participation.

FRANKFURT – PCMA and The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) announced Convene 4 Climate, the global business events industry’s inaugural sustainability conference, will be open to curated participation in a workshop-based environment. This exclusive gathering, 2-3 October in Barcelona, aims to drive responsibility, harness the power of technology, and deliver transformative solutions to address the persistent challenges of climate change.

Convene 4 Climate will explore three central themes – Reimagine, Inspire, and Movement – to activate towards climate mpact mitigation, long-term profitability, and inspire optimism as a continued global movement, transforming what this industry offers and how it produces business events.

“Together with SANCBE, PCMA is co-creating a way forward for a regenerative future that empowers the global business events industry to continue to operate in a commonsense way while driving positive change for a new economy,” said Sherrif Karamat, CAE, PCMA and CEMA President and CEO. “Now is the time to embark on this transformative journey to reimagine the future, inspire sustainable progress, and ignite a movement towards a more resilient tomorrow.”

Convene 4 Climate participants will reimagine the future of business events through the lens of sustainability, be inspired by the potential for long-term profitability in harmony with environmental stewardship and join a global movement optimistic in the face of climate challenges.

SANCBE Co-Chairs Matthias Schultze, Managing Director, German Convention Bureau (GCB) and Eric Bakermans, Director Marketing Meetings & Conventions, Netherlands Board of Tourism & Conventions (NBTC): “Business events offer platforms for addressing complex issues, and they act as crucial catalysts for successfully merging sustainability and digitalization. Europe, as a hub for meetings and conferences, leads this twin transformation with initiatives such as the European Green Deal, offering not only a consistent strategic framework, but also avenues for practical solutions. To invigorate our collective mission, it is now vital to synchronize our efforts and, above all, find inspiration in one another.”

Interested participants are encouraged to submit the Expression of Interest as the event is targeting a diverse and influential community of sustainability leaders. The intentionally curated programming will allow for meaningful discussions, collaborative problem-solving, and the development of actionable strategies.

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