Revenue from congresses almost back to pre-crisis levels.
With the official opening of the new main entrance, Austria’s largest congress centre has now completed the last major phase of its multi-year, 7 million euros exterior refurbishment. The extensive modernisation work conducted over recent years is already having a positive effect: with around 13 million euros in revenue generated by events and almost 62,000 international participants welcomed to the venue, the 2022 figures were close to the totals reported in pre-crisis 2019. Further increases are expected for this year.
“We are very happy that we were able to showcase the new main entrance, complete with giant LED wall, for the very first time at the radiology congress in March. And the living green walls were ready in time for the Geosciences Congress in May,” confirmed Managing Director Congress Management and Management Board Spokesperson Susanne Baumann-Söllner.
“Extensive modernisations have been going on at the venue since 2019. We were able to carry out all the work without interrupting operations. And with the completion of the main entrance, we have now successfully completed all of the exterior remodelling,” added Michael Rotter, Managing Director responsible for Construction Services, Property and Project Management. The construction costs for the new main entrance amounted to 7 million euros.
LED wall, green walls, new stairways and lift groups
Besides completion of the new main entrance that connects the square in front of the main building with the entrance hall (completed in 2022), the stairways leading to the parking decks have also been renewed and four new elevators installed to facilitate smooth and barrier-free arrival and departure. The entrance area’s new trademark is a 90-square-meter LED wall, which can be used to display bespoke content that is tailored to the individual event. To the left and right, a pair of green walls – including automated irrigation system for the suspended plants – frame the entrance. “A glance at the new facade sums up our focus for the years to come: digitalisation is opening up completely new possibilities in the event sector, while offering sustainable events is at least as important. In the long term, our goal is to make sure that all of the events held at the Austria Center Vienna take place as green meetings,” Baumann-Söllner announced.
Events: closing in on pre-crisis level
A look back at the 2022 financial year also paints an encouraging picture. After very few ecoronavirus pandemic, things quickly picked up pace last year. In 2022, a total of 61,700 international participants visited the Austria Center Vienna, mainly due to a very strong summer and autumn season which saw totals recover to around two-thirds of the 2019 total (91,500 international participants). And at 13 million euros, revenue from events only just fell short of the 2019 result (13.2 million euros). “There is a very clear desire for in-person events that offer a genuine event experience and opportunities for personal exchange after two years shaped by the crisis. For this year, we expect fresh increases both in terms of participant numbers and revenue, and we’re optimistic about our chances of actually surpassing the figures for 2019,” Baumann-Söllner concluded.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
