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Ninth edition of Global Exhibitions Day celebrated worldwide

UFI

Global Exhibitions Day 2024 highlighted exhibitions as essential for sustainable futures, with worldwide engagement and key industry support emphasizing economic and ecological progress.

PARIS – The ninth edition of Global Exhibitions Day (GED) took place on 5 June 2024 under the theme “Exhibitions are catalysts to sustainable futures”. The GED 2024 theme reinforces the role of exhibitions as platforms to bring people together face-to-face to connect, collaborate on global solutions aligned with the United Nations Sustainable Development Goals, and drive progress for economies worldwide.

The four key messages of GED 2024 resonated with newer and wider audiences as it showcased the universal impact of exhibitions across multiple industries to drive progress, facilitate economic growth, connect people and as a sustainable way of doing business.

In the lead-up to and during GED 2024, according to UFI’s initial numbers*, global activations had an online reach of over 600k, with over 9,000 people interacting through social media posts, messages, and comments. The #GED2024 hashtag was widely used across the community to showcase the role and purpose of exhibitions in driving progress for people and the planet. The campaign also saw 3,000 trees planted across the Philippines, Madagascar, and Ecuador through a collaboration with Sustainability Partner EcoMatcher and Digital Marketing Partner snöball.

The campaign saw engagement with and support from government officials across the world, including Hong Kong, Italy, Macau, Singapore, and Washington DC. These endorsements and recognition are essential to reinforce the critical role of exhibitions in global and local economies.

Leading global organisers Clarion Events, Comexposium, Emerald, Informa, RX, and many others, weighed in on the economic significance and resilience of the industry, having experienced one of the most significant bouncebacks, proving that in-person connection is increasingly valued regardless of industry or geography. Industry associations from around the world came together to share the importance of GED and to encourage others in their respective communities to participate.

Geoff Dickinson, 2024 UFI President and CEO of dmg events, said: “It is so wonderful to see our community celebrating Global Exhibitions Day around the world to emphasize the role of exhibitions as vital platforms for humanity to gather, to exchange new ideas and to collaborate across industries and borders to build a more prosperous, sustainable and inclusive future.”

Individuals and organisations globally coming together to host a kaleidoscope of events and activities, and sharing their stories in honour of GED 2024 is a testament to our industry’s commitment to our sustainable future. Some of these activations can be found on the GED website.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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