The FRESH conference is a conference for meeting professionals about meeting design. FRESH focuses on improving the impact and effectiveness of meetings, conferences and events.
The Meeting Design Institute and the global DMC Kuoni Destination Management (KDM) have reached an agreement for the next FRESH conference. And there is a very good reason for that choice: the FRESH conference is going Multi Hub meaning that FRESH will take place in different European countries at the same time.
The FRESH conference is a conference for meeting professionals about meeting design. FRESH focuses on improving the impact and effectiveness of meetings, conferences and events. In many companies and associations the challenges to travel and meet are growing. With Multi Hub, groups still meet in one of the hubs but each hub, since there are several, can be a short commute from home for many of the participants. All other participants can now choose the city they prefer to travel to…
By making it easier for participants to join, the conference is expected to double or more in size. Participants tend to appreciate less time out of the office, less travel and less cost.
The planning of such a multi venue event takes some additional effort. Since it happens in more than one venue and each venue needs to be contracted on the same dates, Kuoni Destination Management is the ideal partner. The KDM local offices’s great contacts with local convention bureaus, suppliers and partners alike will enable the FRESH team to be successful on all fronts. As a DMC, Kuoni Destination Management will also be providing onsite services in all destinations such as activities, welcome desk, badging and dinners.
Thanks to all this, the FRESH team can focus on the program which will have a global speaker in each location and some local speakers in each location. The meeting design activities in each hub will be supported by a FRESH team member and some local Meeting Design Professionals, facilitators, etc. All outside and off site activities will be coordinated by Kuoni Destination Management.
Is this the game-changing format that combines remote /virtual meetings with real/face-to-face meetings? We look forward to see many meeting professionals joining us in one of several cities in Europe in early 2017 to discover how a multi Hub Conference feels and what the challenges and surprises will look like.
Other partners for FRESH 2017 are etouches, EventMobi, the Red Line Project and ABBIT Meeting Innovators.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
