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The British Virgin Islands Tourist Board will be a contributing destination sponsor for the 2009 Bank of the West Classic Tennis Tournament. While the top 32 female players kick off the Olympus U.S. Open Series, the British Virgin Islands will be represented at the event as the premier destination in the Caribbean.
The tournament will be held at Stanford University in Palo Alto, CA from July 27 to August 2, and will be an opportunity to showcase the BVI by encouraging event attendees to discover for themselves all that the BVI has to offer. The 2009 tennis tournament will feature top female players including Maria Sharapova, Serena Williams, Venus Williams, Elena Dementieva and Jelena Jankovic. The west coast market (specifically including the San Francisco and Bay Areas) will be represented by 35,000 well-cultured, diverse and affluent attendees. The Bank of the West Classic is a locally attended and internationally televised event, which draws an audience of tennis enthusiasts who additionally enjoy travel to exotic destinations.
The BVI Tourist Board North America Marketing Office will be promoting the BVI experience through exposure and interaction with tournament attendees in a 10- by 20-foot hospitality lounge. The Tourist Board team will be engaging all individuals who enter the tent by endorsing last chances on “Summer of Savings” deals, answering any questions about the islands, and encouraging guests to enter in the sweepstakes drawing to win a trip to the BVI.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
