CEO, Moeketsi Mosola says the organisation is fully and completely committed to the vision for equity and growth through the setting of tangible and measurable targets and strategies…
CEO, Moeketsi Mosola says the organisation is fully and completely committed to the vision for equity and growth through the setting of tangible and measurable targets and strategies for transformation Minister of Environmental Affairs & Tourism, Marthinus van Schalkwyk today gave a huge nod of approval to the marketing work of South African Tourism, and detailed how government would work with South African Tourism and other industry players to fast track transformation in the industry to make tourist products, services and offerings truly representative of South Africa`s demographics.
The Minister was addressing delegates to the fourth annual National Tourism Conference in Sun City. He said South Africa`s phenomenal arrivals growth numbers (almost 6.7 million visitors last year; 1.7 million visitors in the first quarter of this year; and a 25 percent increase, to nearly R13 billion, in tourist spend) was largely thanks to the marketing work of South African Tourism and to the conceptualisation and effective global rollout of the South African destination brand.
No other economic sector has performed as well, contributed as much or grown as rapidly as tourism. Last year alone more than 27 000 direct tourism jobs were created, Minister van Schalkwyk said.
In thanking the Minister for acknowledging the work of the organisation, Moeketsi Mosola, Chief Executive Officer at South African Tourism, said South African Tourism was ever cognisant of the material impact the industry has on the lives of South Africans.
The Tourism Growth Strategy, for example, that drives all its work and is at the heart of what it does is expressly designed to put more food on more South African plates and more roofs over more South African heads.
South African Tourism is fully and completely committed to the vision and ambition for equity and growth in the industry through the setting of tangible and measurable targets and strategies for transformation, Mosola said.
It gives its unequivocal support to the Black Economic Empowerment (BEE) Charter Council for tourism that Minister van Schalkwyk has introduced at the Conference.
At Indaba in May this year we launched the BEE scorecard. The launch now of the Charter is the next logical step in ensuring that communities feel the impact of South Africa`s phenomenal success as a global destination.
Minister van Schalkwyk also announced at the Conference the names of the people who have been appointed to the Tourism BEE Council whose specific responsibility it will be to drive and monitor transformation in the industry.
We look forward to working with the Council. It comprises a group of committed, experienced and skilled people whose understanding the of the industry and of both transformation challenges and transformation rewards will bring additional depth, capacity and wisdom to our work as we move forward to grow arrivals and leverage all the potential that hosting the 2010 FIFA World Cup offers, Mosola said.
The Tourism BEE Council will serve under the chairmanship of Tami Sokutu, formerly Director General of the Department of Public Works and currently Executive Director of African Bank.
The other members of the Council are:
- Anitha Soni (representing Tourism Services);
- Arlene Peters (representing FEDHASA);
- Sizakele Marutlulle (Chief Operating Officer of South African Tourism);
- Thabiso Tlelai (representing the Tourism Business Council of South Africa);
- Eddy Khosa (on behalf of business tourism);
- Helder Pereira;
- Vusi Zwane (representing SATSA);
- Jeffrey Ndumo (representing the Department of Trade and Industry);
- Dr Patrick Matlou (representing the Department of Environmental Affairs and Tourism);
- Dennis George (representing FEDUSA);
- Frank Kilbourn;
- A representative from COSATU;
- Patience Mokhadi (Head of Department in the Northern Cape representing the provinces)
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.