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ChangeGroup CEO publishes ‘must read’ new book featuring insights from industry leaders

Sacha Zackariya, CEO and Co-Founder of ChangeGroup International.

In ‘Leading Travel and Tourism Retail’ Sacha shares these insights and expertise through detailed strategies and tactics to capitalise on business growth opportunities, as applicable to established brands as they are to newcomers.

‘Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism’, written by ChangeGroup CEO Sacha Zackariya is now available to purchase.

Sacha has over 30 years of experience working within travel and tourism and over this time has developed an understanding of the wants and expectations of travellers, and when, where and why they choose to spend money. The world of travel and tourism retail is a complex one, yet Sacha and his family have been successfully navigating the sector for decades through foreign currency and financial services provider ChangeGroup.

In ‘Leading Travel and Tourism Retail’ Sacha shares these insights and expertise through detailed strategies and tactics to capitalise on business growth opportunities, as applicable to established brands as they are to newcomers.

Sacha delves into a number of important and relevant industry topics, covering everything from the modern-day traveller’s desire for personal experiences and the importance of travel cash, to human talent management and the role of technology and data in the retail space.

In addition to Sacha sharing his own knowledge and experiences, ‘Leading Travel and Tourism Retail’ also delivers fruitful insights through a series of interviews. Sacha picks the brains of some of the most highly regarded names in the industry, offering a unique glimpse behind the inner workings of some of the best-known brands in the world.

Industry leaders featured in ‘Leading Travel and Tourism Retail’ include the likes of Ravi Thakran, Group Chairman of LVMH Asia, Stewart Wingate, CEO of London Gatwick Airport and Andrea d’Avack, President of the CHANEL Foundation among many more.

‘Leading Travel and Tourism Retail’ has received glowing reviews so far. Francois Bourienne, CCO at Abu Dhabi Airport, called the book ‘a fantastic contribution to the industry’ which is full of ‘concrete and practical advice’. Helen Brocklebank, CEO at Walpole described it as ‘essential reading for everyone with a stake in the international visitor economy’, while Georg Muzicant, CEO at Colliers International, states that Sacha’s detailed exploration of the most important trends of the past decades makes the book ‘a must read’.

Sacha Zackariya, CEO and Co-Founder of ChangeGroup International, said: “My position at ChangeGroup has given me a unique insight into the travel and spending behaviours of millions of tourists throughout the globe. For three decades, I have had been deeply fascinated by the ways in which shoppers choose to spend the billions in cash ChangeGroup exchanges for people. I am lucky enough to have been able to observe these patterns through our tax refunding service, and as a result of people using our foreign exchange ATMs at various stages of their journey.

“Writing ‘Leading Travel and Tourism Retail’, I have embraced this passion and curiosity by carrying out extensive research to provide a 360 view of the entire industry, with the aim of creating a reference guide for brands and retailers as well as landlords and airports.

“The travel and tourism industry represents 10% of global GDP, yet this is the first book to explore all sales channels within tourism, from high streets to airports to resorts. The intention has been to use my role as author and researcher to act as a guide to all sectors of the industry. I have been able to achieve this, not only by drawing from my own experiences, but by picking the brains of some of people behind tourism and travel retail’s biggest successes.

“‘Leading Travel and Tourism Retail’ allows its readers to both deepen their understanding of how to adapt to international travellers’ range of needs and identify opportunities for business growth within the industry. It is a must-have book for anyone wanting to drive profits.”

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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