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Alliants appoints new SVP of Data & Strategy

Kashif Yamin is returning to Alliants, having previously worked with the customer experience experts as Client Director from 2011 to 2017.

Alliants, the customer experience specialists, has appointed Kashif Yamin as SVP of Data & Strategy. As a commercially astute leader with a deep knowledge of data driven decision making, Kashif is devoted to helping hospitality and travel companies optimise their customer experience and make winning decisions.

He commented: “There has been a massive increase in the amount of data that companies are collecting, but there is still a big gap in terms of their ability to translate that into real insights and actions.”

“Alliants is at the vanguard of closing that gap by improving customer experience and creating better outcomes in terms of customer satisfaction, retention, upselling, and ultimately customer lifetime value through its Alliants Experience Platform and data-rich service capabilities.”

Kashif is returning to Alliants, having previously worked with the customer experience experts as Client Director from 2011 to 2017.

Tristan Gadsby, CEO and co-founder of Alliants, said: “We are thrilled to have Kashif back on board and, in some respects, he’s never been away. In the intervening years, we worked together on the machine learning platform Incisively, which has delivered great results for several hotel clients including Four Seasons Hotels & Resorts.”

Kashif was the CEO and founder of Incisively Limited and the eCommerce optimisation lead with Four Seasons Hotels & Resorts, resulting in significant conversion and customer experience gains for the luxury brand.

His career spans marketing, product, operations and commercial functions across a host of travel and hospitality businesses, most recently as Commercial Director of Travel Republic, an Online Travel Agency.

Kashif said: “It’s fantastic to be back at Alliants. It is a business that has developed enormously since I left. I’m looking forward to reconnecting with professionals from hospitality and other sectors and helping them find those next levels of innovation to stand out from the crowd.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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