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Jerne announces appointment of industry veteran as Chief Commercial Officer

Jeff Sirota
Jeff Sirota

Jerne appoints Jeff Sirota as CCO, leveraging his 20 years of global travel industry experience to enhance partnerships and digital influence.

Jerne, the platform connecting 8,500 travel curators and 325 experience providers, announces the appointment of industry veteran, Jeff Sirota, as Chief Commercial Officer (CCO).

“As the leading engine for individuals empowering social media influence in travel, we needed a CCO with industry knowledge and relationships who also demands to do things differently,” said Tim Morgan, CEO, Jerne. “Jeff more than fits the bill on both fronts.”

Sirota comes to Jerne with 20 years of industry experience, having previously served as Vice President of Small Luxury Hotels of the World, in addition to recently holding senior positions at J.MAK Hospitality and Protravel International, among others. Sirota co-founded The 1000, a $3 billion club introduced to recognize and amplify the world’s most influential travel advisors. (The 1000 was acquired by Jerne in early 2024.)

“Jeff’s enviable career in the global travel industry is a true testament to his deep relationships and depth of knowledge,” said Morgan, CEO, Jerne. “We are thrilled to welcome Jeff to our team of innovators.”

In his position as CCO, Sirota will oversee Jerne’s commercial partnerships with hotels, cruise lines, tour operators, restaurants, spas, and activity providers around the world. His primary focus is ensuring their success in using Jerne’s proprietary matching technology to build and manage their relationships, content creation and influence, and return-on-investment with Jerne’s global network of travel curators, including travel advisors, influencers, content creators, bloggers, journalists, and more.

“As digital channels increasingly dominate travel distribution, the importance of maintaining a human touchpoint remains key,” said Sirota. “I’m excited to join the Jerne team as they’ve had the foresight to recognize the potential of individual curators and I look forward to us further amplifying their impact on travel purchasing decisions into the future.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.