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Lemala Camps & Lodges’ James Haigh appointed as Chairman of ATTA

James Haigh
James Haigh

James Haigh, with over 15 years of experience in African tourism, is appointed Chair of The African Travel and Tourism Association (ATTA), starting October 1, 2024, to promote sustainable tourism across Africa.

TANZANIA, AFRICA – James Haigh, Head of Sales & Marketing of Lemala Camps & Lodges – the renowned owner and operator of luxury safari accommodations in Tanzania and Uganda, Africa – has been appointed as new Chair of The African Travel and Tourism Association (ATTA), effective October 1 2024. Bringing a wealth of knowledge, passion and experience of over 15 years in African tourism, James’s appointment will further emphasise ATTA’s role as the leading Voice of Africa.

James Haigh’s illustrious career spans numerous African countries, including Kenya, Tanzania, Uganda, and South Africa. His extensive travels have taken him from Morocco to Cape Town and the Seychelles to Sao Tome and Principe, allowing him to gain invaluable insights into the diverse cultures and landscapes of Africa.

In November 2013, James along with his wife, Leanne, were appointed to jointly serve as CEOs of all Tourvest operations in East Africa, including Lemala Camps & Lodges. Under their leadership, the businesses underwent significant restructuring and emerged stronger. Today, Lemala Camps & Lodges and Adrift have evolved into a group of 10 properties operating across Tanzania and Uganda, with an exhilarating activity brand offering thrilling adventures on the River Nile.

Lemala Camps & Lodges: A Leader in Sustainable Tourism

Lemala Camps & Lodges recently received the prestigious ATTA for Action Award in the Earth-Friendly Cuisine category. This award celebrates organisations that prioritise seasonal, local, and indigenous produce, work with ethical suppliers, minimise food waste, and educate guests and stakeholders. The judges praised the portfolio for its holistic approach to sustainable food initiatives, which not only educates its guests, but also positively impacts local communities.

A Vision for the Future

As the new Chair of ATTA, James Haigh is committed to driving the association’s mission of promoting tourism to Africa, while ensuring sustainable and responsible practices. “I am incredibly honored to take on this role and look forward to working with our members to showcase the beauty and diversity of Africa to the world,” said James Haigh.

Under his leadership, ATTA aims to continue its efforts in supporting tourism initiatives that benefit local communities and preserve the awe-inspiringly natural beauty of Africa. James’s extensive experience and dedication to sustainable tourism make him the perfect candidate to lead ATTA into a new era of growth and innovation.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.