Maria Martinez’ expertise in business and brand development support SSP America growth strategy.
UNITED STATES – SSP America, a division of SSP Group, a leading operator of food and beverage brands in travel locations worldwide, has been joined by Maria Martinez, an accomplished business and brand development professional. SSP America is expanding its development team to meet the demands of its ongoing growth across airports in the United States, Canada, and Latin America.
Maria will be responsible for identifying new restaurants and maintaining a portfolio of brand relationships in key markets. Maria’s portfolio will include a mix of local concepts which truly reflect what SSP America refers to as a ‘taste of place’ – brands and concepts which define a region’s culinary landscape as well as national brands. Maria will also lead the brand development process during the design and construction phase to ensure each concept is translated effectively into an airport setting.
Maria commented, “I’m excited to join SSP America as I begin a new chapter in my career. I’m passionate about sourcing and managing the local brands that make SSP America a unique company. It’s an honor to be surrounded and inspired by the members of this incredible team. I’m also looking forward to continuing my efforts to serve this amazing industry through my volunteer work.”
With over 15 years of experience in sales and business growth, Maria was most recently the director business development for a prime concessionaire. She also represented global brands such as UPS, IHOP, Applebee’s, Jack in the Box and Qdoba. Maria currently serves as part of the Board of Directors for AMAC and has volunteered for many years for the organization. Maria is fluent in English and Spanish and holds a bachelor’s degree in international business from CETYS Mexicali, Baja California, Mexico.
Deputy Chief Executive Officer Pat Murray commented, “SSP America’s sites are firmly set on the future as we expand our team to manage growth. We need leaders with passion, energy, and commitment—which Maria has and then some. I’m looking forward to seeing the results Maria produces as we continue our efforts to bring a ‘taste of place’ to the airports we serve.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
