Unique Vacations, Inc. appoints Sabrina Cendral as Vice President of Brand Marketing to spearhead strategic initiatives for Sandals and Beaches Resorts.
MIAMI, FL – Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, announces the appointment of Sabrina Cendral as Vice President of Brand Marketing.
Cendral, an accomplished executive with over 18 years of international hospitality marketing expertise, will drive strategic marketing initiatives for the award-winning Sandals and Beaches brands as they continue to deliver exceptional guest experiences bolstered by innovative Caribbean-forward campaigns.
“I’m incredibly excited to join the dynamic team here at Unique Vacations and support the marketing and sales of the incredible brands it champions,” said Cendral. “Sandals and Beaches have always impressed me with their rich heritage, unwavering commitment to innovation, and dedication to delivering unparalleled guest experiences.”
With a diverse background that spans American, British, and French nationalities, Cendral was raised in The Netherlands and has garnered extensive experience across Europe and North America. Her career is distinguished by a profound understanding of branding, customer experience design, digital marketing, omnichannel sales, innovation, product launches, and new business development.
In her new role, Cendral will work under the leadership of Unique Vacations, Inc.’s Chief Marketing Officer, Tony Cortizas, to shape brand strategy, develop integrated marketing activations, and enhance the storytelling and content strategies that showcase the best of the Caribbean.
“Sabrina’s impressive international experience and deep expertise in marketing make her a perfect fit for the Unique Vacations family,” said Cortizas. “Her leadership will be instrumental in driving forward the brand strategy for the incredible brands we represent and amplifying the unique experiences that Sandals and Beaches bring forward for their guests.”
Sandals Resorts recently announced the selection of Leo Burnett as the brands’ creative agency of record; Cendral will be a key stakeholder in the management of the agency to bring Sandals’ uniquely Caribbean brand vision to life.
Unique Vacations, Inc. (UVI) is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, delivering the best Caribbean vacations to every sector of the market. Fulfilling sales, marketing, public relations, creative services, and web-based initiatives for Sandals Resorts, UVI works to effectively showcase and grow each distinct brand among consumers, partners, media, and industry professionals alike. UVI is also committed to the success of its retail travel partners, offering the most comprehensive agent education and reward and recognition programs in the industry.
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