Sandra brings over 10 years of experience in Marketing, Operations, and Support. She will lead Customer Success and Customer Care teams to maintain world-class service and high satisfaction levels.
MADRID, SPAIN – BEONx, a leading hospitality revenue management service provider, announce the appointment of Sandra Gutiérrez as the new Chief Customer Officer.
Sandra brings over 10 years of experience in the fields of Marketing, Operations and Support, having developed her career in the Tourism, Hospitality, Insurance, Fintech, and SaaS industries.
Prior to joining BEONx, she was the Head of Support for Sketch, a SaaS company, and her deep understanding of the Hotel industry was developed over the 5+ years period that she worked as Global Marketing Director at Paradores, a publicly owned hotel chain in Spain consisting of over 100 national heritage properties.
Together Sandra’s expertise in customer experience and her track record of providing world-class service make her the perfect fit to lead the Customer Success and Customer Care teams at BEONx.
As the Chief Customer Officer, Sandra’s main focus will be to maintain the world-class service that BEONx is well-known for and guarantee high satisfaction levels among its customers. She will work closely with the rest of the BEONx teams to ensure that the company continues to deliver exceptional customer experiences.
The appointment of Sandra forms part of company’s growth strategy along with its commitment to recruit top talent worldwide. It follows the recent appointments of Gianluca Laterza as new Senior Sales Director for Europe, Juan Ruano as Vice President of Sustainable Profit Solutions, and Francisco Vieira, new Chief Financial Officer.
“I am thrilled to join BEONx and lead the Customer Success and Customer Care teams,” said Sandra Gutiérrez. “I’m excited to work with the talented teams at BEONx to make sure our customers get the best service possible and keep reaching their business goals.”
“We are pleased to have Sandra join us as the Chief Customer Officer at BEONx. With her extensive experience in Marketing, Operations, and Support, as well as her deep understanding of the Hotel industry, Sandra is the perfect person to lead our Customer Success and Customer Care teams. We are confident that under her leadership, we will continue to provide exceptional customer experiences and help our clients achieve their business goals,” added Rubén Sánchez, CEO and Cofounder of BEONx.
This announcement follows the recent evolution of the company’s mission to become a platform for ‘total profitability’. Going forward, BEONx will focus on new metrics such as RevPag (revenue per available guest) and the profitability of the entire hotel asset, as contrasted to just revenue per room.
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