Willis Xu joins W Aspen as the new Director of Food & Beverage, bringing extensive experience from global luxury hospitality to enhance the hotel’s culinary offerings.
ASPEN, CO – W Aspen, the premier hub for year-round adventure renowned for their delectable culinary offerings, announce the appointment of Willis Xu as the new Director of Food & Beverage for the hotel and the Sky Residences at W Aspen. With over a decade of experience in the global luxury hospitality industry, Xu brings a wealth of knowledge and a deep-rooted passion for exceptional service to his new role.
Hailing from Shenyang, China, a major industrial hub, Xu’s natural inclination toward hospitality began at an early age. His career path was heavily influenced by his studies in China, Singapore, and Edinburgh, where he earned an advanced diploma in Hospitality and Tourism from the prestigious Queen Margaret University.
“I am thrilled to bring my passion for creating exceptional guest experiences to this vibrant and dynamic environment at W Aspen,” said Willis Xu, “I look forward to expanding upon W Aspen’s unique blend of playful sophistication and continuing to foster an environment where my team members and colleagues can flourish. Exploring new cultures is a personal joy of mine, and I am eager to embrace the adventurous lifestyle while making a positive impact here in Aspen.”
Xu’s career began at the Mandarin Oriental Singapore, where his dedication to creating unique experiences and his pursuance of excellence quickly led to promotions from Room Service Attendant to Room Service Captain and then Stewarding Supervisor. His passion for Food & Beverage management flourished during his tenure at W Beijing as Venue Manager and later with Rosewood Hotels & Resorts in Shenyang. He then returned to W Hotels in Shanghai where he advanced to Assistant Director of Food & Beverage before moving to St. Regis Changsha as Director of Food & Beverage. Eventually, Xu decided to take the leap and jump continents to lead the Food & Beverage team at W Aspen.
Outside of work, Xu, a devoted father of two, is ready to embrace the outdoor Aspen lifestyle and check skiing and snowboarding off his bucket list.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
