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"Travel Effect" campaign proves the benefits of travel

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This year, the U.S. Travel Association launched the "Travel Effect" campaign to demonstrate the impact that travel has on relationships, business, health, education and communities.
WASHINGTON, D.C. - Many people sense that travel strengthens relationships, improves well-being and can even help close a business deal, but they don't know it as fact. This year, the U.S. Travel Association launched the "Travel Effect" campaign to demonstrate the impact that travel has on relationships, business, health, education and communities.

"What we've long known anecdotally, we are proving through authoritative research: travel has a measurable and positive effect on families, relationships, business performance and the economy," said Roger Dow, president and CEO of the U.S. Travel Association. "And since travel supports 14.6 million American jobs and $2 trillion in economic output, the more we get people traveling in the U.S., the more we can improve our well-being as a nation."

At Travel Effect's core are groundbreaking research studies that demonstrate the indispensable benefits travel brings to people's lives, their businesses and our economy. Studies released to date include travel’s benefits for relationships, the power of travel to create lasting memories and travel’s return on investment for businesses.

"We are excited to authenticate the positive effect travel has on people’s lives," said Dow.

Travel Effect is an awareness campaign of the U.S. Travel Association, the national, non-profit organization representing all components of the travel industry that generates $2 trillion in economic output and supports 14.6 million jobs. U.S. Travel's mission is to increase travel to and within the United States.
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