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2. Unique Selling Points___


From ancient times, Armenians have cherished their artistic traditions, which reflect a unique culture and landscape. Aspects of everyday life are expressed in the most artistic fashion, in needlework, embellishments, carvings and design.

Armenia is often referred to as an open air museum. Tourists find over 4,000 historical monuments throughout Armenia – ancient cave dwellings, temples, churches, monasteries and thousands of unique “khachkar” stone crosses - covering various periods of the country's history from prehistoric to Hellenistic times, from the early to medieval Christian era. Within Yerevan alone there are more than 40 fine arts museums and galleries.

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