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3. Marketing Ideas ___


In a city like Las Vegas, there is always something new to see.

Our entertainment scene is always evolving and has acquired a reputation for being “Broadway West.” We recently hailed the debuts of two new top-tier shows: Wynn Las Vegas, the destination’s newest multi-billion property, welcomed the Tony Award-winning, Broadway hit “Avenue Q.” The wildly popular “Blue Man Group” debuted their new show at The Venetian in their custom-built, 1,760-seat theatre. For the aficionado of fine cuisine, countless restaurants await, including TAO at The Venetian and Joël Robuchon at MGM Grand. For a fresh take on Las Vegas’ newest nightlife developments, visit 3rd Street, Downtown Las Vegas’ new entertainment and dining district housing trendy establishments such as Triple George Grill, Hogs and Heifers, Sidebar and Celebrity.

Las Vegas isn’t slowing down any time soon. Currently, there are approximately $28 billion in development under way that will make your future trips all the more memorable. The Aladdin Casino and Resort, is currently undergoing a complete transformation. When this process is complete, the property will be re-branded and renamed the Planet Hollywood Resort and Casino and will boast a new, sophisticated look. South Coast Hotel & Casino debuted in December with 1,350 guest rooms and amenities that include eight restaurants and a 4,400-seat equestrian events arena.

Other recent additions include Jet Nightclub and the restaurant STACK, both at The Mirage, which will enhance the destination’s already dynamic nightlife and dining landscape. This spring, the $475 million Red Rock Station will open with 1,000 rooms, the legendary musical Phantom of the Opera will debut at The Venetian and Cirque du Soleil's newest show will open at The Mirage, showcasing the music of The Beatles.

If you would like to participate in the “Destination of the Month” column please contact: Mr Michael Verikios [email protected]

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