The decline in people spending Christmas at home (and the holiday destinations where people are spending it). Bolsover Cruise Club researched Britons’ plans for Christmas
The majority of Britons would consider spending Christmas away from home
New York, Melbourne and St Barts are the top destinations for festive getaways
Further information can be found here, and graphics can be downloaded for use here
Two thirds (67%) of Britons would consider spending Christmas away from home, new research has revealed.
The research, conducted by cruise agent Bolsover Cruise Club, found that the majority (42%) of Brits would be willing to go abroad for Christmas. A third (33%) want to remain at their own home, and the remaining quarter (25%) would be happy to travel elsewhere in the UK.
The study looked into the most popular countries for festive getaways with the top ten being revealed as:
Within the top countries the most popular cities were found to be:
- New York
- St Barts
While both genders equally considered spending Christmas away from home (67%), men were more likely to consider going abroad: 44% versus 39%. Surprisingly, out of all of the age groups, spending Christmas at home was most important for millennials.
Norwich residents were most likely to consider spending Christmas away from home and Liverpudlians were most likely to consider spending Christmas abroad. Bristolians, on the other hand, were most likely to stick to traditions and spend the festivities at home.
According to the research, popular destinations for spending Christmas abroad vary. When it came to country-specific, searches for “Christmas in…” France, Turkey, Germany, Spain and Australia had the most search volumes in December last year (2017), indicating that they were potentially popular locations.
Michael Wilson, Managing Director at Bolsover Cruise Club, commented on the findings: “Whilst traditions hold vital importance for many at Christmas time, it is interesting to see the decline of certain activities.
“It was interesting to see that the majority of people would consider spending Christmas away from home, and that almost half of the population would consider heading abroad. Whilst New York topped the list, what also stood out is the range of hotter climates where people are heading, showing people are becoming increasingly eager to escape British winter weather for Christmas!
“Time will tell whether some of the traditions are here to stay, or whether the younger generations will set new ones for the future!”