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45% of US consumers plan to take a vacation this year

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80% are going to travel within the US/Canada, 77% anywhere within the U.S. In the Caribbean the top 3 places to travel are the Bahamas (40%), Puerto Rico (25%), and Jamaica (23%). In Europe the top 3 places to travel are France (33%), Italy (33%) and Spain (24%).

With two years of on again, off again shutdowns and travel restrictions, consumers are ready to pack their bags! ENGINE Insights conducted a study that uncovered the ins and outs of how, where and why consumers are--or are not– traveling this year. 

Out of the consumers who plan on traveling this year, 80% plan on staying within North America, with only 31% traveling internationally. Other key findings include:

  • 29% Americans are not taking a vacation this year, and 49% of them say it's because travel is too expensive
  • 58% plan on vacationing with their spouse or significant other, while only 31% plan on taking their children
  • 46% prefer to visit multiple locations during their vacation
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