Mexico’s Tianguis has now been reinvented as a two-part event, the first being a virtual event in September followed by an on-location event in March 2021.
UNITED STATES – The Secretary of Tourism of Mexico, Miguel Torruco Marques, announced this morning that the 45th edition of the Tianguis Turístico scheduled to take place in Merida, will be held in March 2021. Additionally, the trade show will also be showcased on a new stage with the launch of the first Digital Tianguis Turístico, which will take place in September of this year.
Secretary Torruco Marques emphasized that due to Covid-19 the country has faced an unprecedented situation in modern history that affects everyone and has had serious repercussions in various areas. Beyond the health sector, the crisis has impacted all productive sectors, including tourism, a solid engine for development and prosperity.
The head of Sectur added that for the first time in its history, the most important tourism event in Mexico will update its format to meet six objectives:
1. Protect the health of all Mexicans and participants of Tianguis Turístico.
2. Promptly reactivate tourism in the country.
3. Empathize and support an industry that has been financially affected.
4. Further evolve and innovate Tianguis Turistico, in alignment with the latest trends in the meetings segment.
5. To be an edition of Tianguis Turístico that is inclusive, a first for the show.
6. The continuation of an event that belongs to all of us, one that we should preserve as an important institution that represents us all.
"These are the objectives we will seek to meet, therefore, we introduce the first Digital Tianguis Turístico in September, which will culminate at the 45th edition of the Tianguis Turístico in the state of Yucatán, from March 21 to 24,2021" he said.
Secretary Torruco Marques informed that the details of this renewed Tianguis Turístico and the changes it implies will be announced in a timely manner at a press conference in the coming months, once the critical phase of this health crisis has concluded.
Michelle Fridman, Minister of Tourism for the State of Yucatan, added that "In an unprecedented and historical way, the 45 Tourist Tianguis evolves into a better showcase meeting the needs of the new reality imposed on us by the global crisis of COVID-19. The renewed Tianguis 360 will be a hybrid multi-event with a digital component and a face-to-face component, which will allow us to face the current needs for efficiency, innovation, reactivation and preservation of the great institution called Tianguis Turístico that represents us. Yucatan is ready, and it will be even better for the celebration of these editions which will strengthen our tourist destinations."
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
