212 French Hotels Gain Better Visibility to Optimize Revenue. Infor also announced that GJP Hotel & Resorts Group is implementing Infor EzRMS.
NEW YORK – Infor, a leading provider of industry-specific cloud applications, announced that its revenue management solution dedicated to the hospitality industry, Infor EzRMS, has been deployed by AccorHotels in France.
This is part of a global project and aims to replace the existing solution that will disappear soon and that had been installed in nearly 150 Accor sites in France. EzRMS is currently in place in 212 hotels in France, throughout the territory, allowing each of these establishments to benefit from a better visibility on the customer demand when it comes to room booking, and then to adjust their forecasts based on a dynamic approach and self-learning algorithms.
"We wanted a solution that could easily be interfaced with both our existing PMS (Property Management System), as well as with our AccorHotels CRS (Central Reservation System). The goal for us was to offer and recommend to all our establishments a single unified solution," said Anne-Lise Lefeuvre, Head of 'Digital Projects, RM Tools and Methods' at AccorHotels France. "The rich functionalities of EzRMS, from a multi-criteria reporting point-of-view, but also in terms of forecasting and associated recommendations, combined with a competitive cost reduction factor, were at the origin of the project."
"Infor EzRMS is ideally suited to AccorHotels' needs as it is integrated to the Infor Hospitality suite of solutions," said Wolfgang Emperger, vice president, Infor Hospitality, EMEA, India and LATAM. "Infor EzRMS is designed to help hotel managers to maximize their revenue by automatically calculating demand forecasts and recommending appropriate sales strategies based on schematic data, timeframes and the number of customers per room."
"Concretely, based on pre-defined criteria and dynamic algorithms, EzRMS allows us today to generate recommendations regarding prices, schedules and associated offers, and then to orchestrate them for each of our hotels and our distribution channels," added Lefeuvre.
The deployment of the solution, which happened smoothly during the first semester of 2017, was divided in several combined training sessions (lasting a few days each), followed by individualized follow-up (hotel by hotel) to ensure that each institution was able to take full advantage of the potential of the EzRMS solution.
"At a time where omnichannel and the 'any customer' are key factors, the implementation of such a solution was critical to allow us to efficiently manage each of our hotels and to gain profitability," said Lefeuvre. "In addition, we have just launched two new projects aimed at improving the forecasts for our 'group' customer segment and to optimize the recommendations for the 'non-hosting' segment (organization of seminars and catering)."
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Infor also announced that GJP Hotel & Resorts Group is implementing Infor EzRMS, a revenue management solution used for demand modeling and forecasting, to help better manage revenues and help build a successful revenue strategy across all its key hotels in Brazil.
Competition is increasing in the hotel sector and, as such, it is essential for hoteliers to understand and react to customer behavior and business trends to ensure that customers are always offered the right product, at the right price and at the right time. Revenue Management is a discipline that is practiced in many hotel chains around the world and, now with the cloud-based Infor EzRMS, GJP Hotel & Resorts can maximize their potential.
Infor EzRMS enables GJP Hotel & Resorts to improve their performance and decision making based on transactional data from the hotels' reservation systems. This data helps them understand their guests booking and spending patterns and therefore optimize the availability and price of all their room types and rates. Over the last three months, a team of five Infor specialists have been implementing the software and training the team. GJP Hotel & Resorts can now use detailed analytics in the cloud and improve efficiency and accuracy by abandoning traditional spreadsheets.
Infor EzRMS, developed to manage and optimize hospitality companies, is now installed in over 6,800 hotels globally. The solution forecasts demand, recommends proper sales strategies and helps maximize performance and profitability.
"I already knew Infor, in fact used their applications in the past. Current hotel scenario was the right time to work together. Infor team was great, helpful and with excellent technical knowledge", states Juan Andrade, Revenue Management Director, GJP Hotel & Resorts. "Our expectation is to increase revenue with the analysis of the new reports and adjust and enhance our sales offer to guests."
GJP Hotels & Resorts also benefits from the Infor EzQuote group revenue displacement analysis module that helps them understand whether to accept group requests considering the Infor EzRMS forecast and whether revenue might be lost or gained by accepting the group. Additionally, Infor EZ Region, the multi-hotel module which provides centralized group-wide analysis for any of the hotels defined by the user, enables GJP Hotel & Resorts to consolidate data from the hotels and analyze the best revenue opportunities with a rapid comprehensive overview of all hotels.
"Infor's EzRMS solution is specially developed for the hospitality sector. IT enables companies such as GJP Hotels & Resorts to meet their needs and quickly adopt management revenue strategies with a system simple to use as Software as a Service," said Delfo Melli, account director, Infor.
The project is currently in its final stage, integrating with an existing third-party system used by GJP Hotel & Resorts.
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