Level 4 status allows the airline to significantly increase the quality of customer service, as it provides a direct sales channel involving agencies as well as additional services.
MOSCOW — Aeroflot has received Level 4 status under the New Distribution Capability (NDC) programme developed by IATA, the global airline association.
The NDC programme offers Aeroflot new air service distribution opportunities.
Level 4 status allows the airline to significantly increase the quality of customer service, as it provides a direct sales channel involving agencies as well as additional services. The NDC also allows clients to easily exchange and return tickets and receive information about booking changes, as well as speeding up synchronisation of information between agency and airline sales channel and helping to optimise distribution costs.
In 2018, Aeroflot received Level 3 status along with a number of other leading airlines. Level 3 status helped to significantly increase sales.
“One of the main trends in business today is service personalisation. Higher NDC status level will allow Aeroflot to accommodate almost all passenger needs”, said Vitaly Saveliev, Aeroflot CEO and member of the IATA Board of Governors.
Extensive application of the NDC also underscores Aeroflot’s leadership in digitalisation. Using the latest technologies helps increase the airline’s customer offering and operational efficiency. Further implementation of the latest IT solutions, including artificial intelligence, is a key priority of Aeroflot’s Strategy-2023.
Adoption of the NDC is just one example of Aeroflot’s active implementation of IATA’s latest technologies in the Russian market. Aeroflot has been a member of IATA for over 30 years.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
