WASHINGTON – The American Hotel & Lodging Association (AHLA) announced the appointment of Adrienne Weil as Vice President of Strategic Partnerships and Business Development, focusing on growing and strengthening partner relationships. Weil has more than a decade of experience with various member-based and nonprofit organizations.
“We are thrilled to have Adrienne join our team as we continue to grow our strategic industry partner program,” said Kevin Carey, Chief Operating Officer and Executive Vice President at AHLA. “Adrienne’s experience working for member-driven organizations as well as her unique understanding of both marketing and strategic partnerships will be essential to sustain AHLA’s impressive organizational momentum and continued growth.”
In this new role, she will be responsible for designing and implementing a strategy to advance AHLA’s partnerships with top industry suppliers and service providers. She will also oversee relationship management and sales with industry vertical partners, ensuring higher engagement and satisfaction levels for these key relationships.
AHLA’s strategic industry partner program serves to connect corporate organizations and brands with hotel executives and more than 25,000 AHLA property members across the United States. Started in 2015, this growing program includes major brands in hospitality and many other industries, including technology and telecommunications, business and financial services, construction, hotel supply and food and beverage.
“I am excited to join AHLA at such a pivotal point in the development of this program,” said Weil. “AHLA has been on a remarkable growth trajectory, and I am eager to capitalize on this momentum and help move the organization forward.”
Weil joins AHLA from Partnership for a Healthier America (PHA) where she was Vice President of Partnerships and managed a team to secure and service more than 200 partners across a variety of sectors. She previously spent four years at the National Restaurant Association (NRA), where she led their marketing strategy and oversaw their rebranding initiatives. Adrienne earned her undergraduate degree from Brown University and an MBA from Georgetown University.