In her new role, Brosnan is responsible for developing and implementing Air Transat’s marketing strategy in the UK and Ireland. This includes developing integrated marketing plans across channels including radio, print and out of home advertising, as well as promoting Air Transat to the travel trade.
Air Transat has appointed Claire Brosnan as Marketing Manager UK and Ireland.
In her new role, Brosnan is responsible for developing and implementing Air Transat’s marketing strategy in the UK and Ireland. This includes developing integrated marketing plans across channels including radio, print and out of home advertising, as well as promoting Air Transat to the travel trade.
She joins the airline from Tourism Ireland where she most recently held the position of Senior Consumer Marketing Executive. During her six years with the business, Brosnan worked to promote Ireland as a holiday destination in global markets including North America, Australia, the UK and Ireland. She prides herself in being skilled in digital marketing, campaign optimisation and content creation.
Brosnan holds a BA in Geography and Sociology from the National University of Ireland and a MSc in Tourism Management from Dublin Institute of Technology. During her time at Tourism Ireland, Brosnan completed a Post-Graduate Diploma in International Business Development at Dublin Institute of Technology
Commenting on Claire Brosnan’s appointment, Adrian Keating, Commercial Director UK & Ireland for Air Transat, says:
“I’m thrilled to welcome Claire to Air Transat. Her experience working in international markets during her time at Tourism Ireland makes her a great addition to our team, and I’m looking forward to seeing how she helps us to elevate our marketing strategies to the next level.”
Air Transat has operated from the UK for over 30 years and was voted the World’s Best Leisure Airline at the 2018 Skytrax World Airline Awards.
The airline offers a wide choice of direct and connecting flights from London Gatwick, Manchester, Glasgow and Dublin to destinations across Canada including Toronto, Montreal, Vancouver and Calgary.
Claire Brosnan, Marketing Manager UK & Ireland for Air Transat, says:
“Its great to be joining Air Transat at such an exciting time. The airline was voted the World’s Best Leisure Airline last year and I’m looking forwards to developing and implementing marketing campaigns that speak to our valued customers, and also encourage a wider audience to experience flying with us.”
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