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airBaltic continues to innovate on customer loyalty

For frequent travellers, airBaltic Club also includes Executive and VIP levels with even more benefits for the customers. It will now be possible to reach the Executive level of the program faster.

RIGA – The Latvian airline airBaltic has revolutionized its loyalty program PINS, by introducing a new service suited for different flying habits – airBaltic Club. The new digital platform will offer additional benefits also to travellers who are flying just a few times per year.

Jouni Juhani Oksanen, SVP e-Commerce, Sales and Marketing of airBaltic: “PINS loyalty program has been well appreciated in the Baltics and Finland, where in total over 2.4 million users have joined it. PINS mobile app aims to make your travel and shopping even more convenient. From now on members can collect digital stamps, check in for flights, and redeem numerous additional bonuses even if they fly only few times a year.”

“The new service is a major improvement in how we reward our customers of different flying habits compared to traditional loyalty programs. It is a truly innovative approach as currently there is no similar loyalty platform available elsewhere,” Oksanen added.

By joining airBaltic Club, each member collects both PINS and digital stamps. Member receives first two stamps upon joining the airBaltic Club, and after that, each one-way flight with airBaltic will earn an additional digital stamp.

As member collects stamps, different rewards such as free checked baggage, advanced seat reservation among others will be available for his next flight. Upon collecting just 12 digital stamps, member will be rewarded a free flight. In addition, members are informed about their account status and special offers available only to airBaltic Club members.

For frequent travellers, airBaltic Club also includes Executive and VIP levels with even more benefits for the customers. It will now be possible to reach the Executive level of the program faster.

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