Webjet, Australia’s largest OTA and Travix’s CheapTickets websites in Belgium, Germany, Netherlands, Switzerland and Singapore have launched Airbus branded UPAs within flight search results for participating carriers: Cathay Pacific, Emirates, Lufthansa, and Singapore Airlines.
CANCUN, MEXICO – Leading aircraft manufacturer Airbus and Routehappy, the NDC (New Distribution Capability) -compatible rich content platform for flight shopping, announced Airbus branded UPAs are now live in flight shopping, enriching the flight booking experience for consumers that use Travix’s CheapTickets websites in European and Asian markets and Webjet in Australia.
Today’s news follows the announcement of the Airbus Routehappy alliance with launch airlines Cathay Pacific, Emirates, Lufthansa, and Singapore Airlines. Effective today, Airbus branded UPAs are now live on CheapTickets.nl, .de, .be, .ch websites with UPAs displayed in English, German, French, and Dutch; as well as on Webjet.com.au and CheapTickets.sg in English.
Using Routehappy Hub, a powerful NDC-compatible rich content platform, airlines can create and distribute targeted merchandising content across sales channels. Airlines are able to showcase unique product differentiators with rich descriptive and visual content contained in Routehappy’s UPA (Universal Product Attribute) rich content standard, across sales channels.
Airbus branded UPAs highlight features such as wider seat width, more personal space, better inflight entertainment systems, passenger internet connectivity, and jetlag-friendly ambient lighting on A380 and A350 aircraft. These branded UPAs appear alongside an airline’s other UPAs to help consumers consider unique and differentiated product attributes in their purchase decisions.
“We are excited that the Airbus branded content from our alliance with Routehappy is now live and we look forward to seeing our Customers showcasing the unique Airbus offerings to the flying public”, said Airbus’ Head of Market and Product Strategy Bob Lange. “Differentiation is a game-changer for leading airlines who can enhance the promotion of their products in a highly competitive market as well as for passengers who can make more conscious and smarter choices when buying flight tickets.”
The Airbus Routehappy alliance provides support to airlines operating A380 and A350 aircraft to create compelling and targeted merchandising content within flight shopping results worldwide.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
