LONDON - Airline industry leader and former President at Amadeus IT Group SA, Julia Sattel, is to join the board of Zamna, a software company that uses digital intelligence technology to validate passengers’ identity and travel data before arrival at the airport.
Following an historic and incredibly successful 26-year tenure at Amadeus, Sattel’s appointment to Zamna’s board will see her support business development activity and strategy. Sattel will also leverage her impressive experience and contacts across airlines, airports and travel and government authorities to further drive Zamna’s vision of a connected travel ecosystem, and enable them to deploy their software solution more widely for the benefit of the industry.
Zamna’s technology verifies and checks passenger identity, passport, vaccine and health data, against a dynamic, live regulatory checklist according to the required travel destination. Zamna’s solution provides assurance to both airlines and passengers that travellers are pre-cleared to fly at the point of check in - crucially, before airport arrival.
“The use case for Zamna is precisely what I have identified previously as the biggest need the aviation industry has,” explains Sattel. “When travelling today, there are so many touch points in which a passenger must prove their identity, or provide personal data - to the airlines, airports, hotels and more, both at the point of booking and upon arrival. My view is that such security and regulatory provisions are escalating - worsened too by Covid.
“It’s not going away, and as a result there is an urgent need to leverage technology that enables passengers to progress on their journey unencumbered by the manual processes of checking their identity and other required travel documents. Zamna has the first and only solution in the world I have seen that is able to do this ubiquitously, and in line with global data laws.”
Alongside her commitment to Zamna, Julia brings a wealth of experience also serving as strategic advisor, board member, and investor at several other innovative technology businesses powering the travel industry, including ZYTLYN, BoB, Emburse and Fareplace.
Zamna’s CEO, Irra Ariella Khi, adds: “As the aviation industry continues to battle enormous challenges, we feel empowered to have such a formidable and knowledgeable individual as Julia join our board. Her passion for fantastic technology and her insight into the needs of airlines - and their passengers - will help shape our vision for this new era of connected travel.”
Zamna’s technology is currently being trialled by WestJet on major routes between the UK and Canada, with more pilots to go live in the coming months in Europe and the Middle East. Collaborating with airlines and government agencies since 2016, Zamna has completed more than 60 million passport verifications, and is the current holder for IATA’s oneID innovation award.