Airport Dimensions is enhancing and personalizing Jacksonville International Airport’s in-lounge experience with Connecta, the one stop e-commerce and traveler relationship platform. Called Connecta In-Lounge, the new platform is tailored to expand and enhance the guest experience at The Club lounge in Jacksonville.
Fully customizable, Connecta In-Lounge has been tailored to provide new experiences as well as bring together existing facilities into a single, seamless mobile experience. Accessible via a QR code, guests at Jacksonville can order food and beverages, pre-book shower facilities, access a range of digital media including magazines, audio books, daily press and more. Guests can also offer feedback with the platform’s survey and feedback solution, which continually feeds back data on satisfaction metrics to further improve the guest experience at the lounge.
Stephen Hay, Global Strategy Director for Airport Dimensions, said: “Our launch of Connecta In-Lounge at Jacksonville International Airport is a significant step forwards for us to converge the physical and digital airport experiences. Guests expect services to be accessible at the touch of the screen and they want them increasingly customized around their needs. With lounges once being considered revenue black spots at the airport, Connecta In-Lounge opens up the opportunity for airports to drive new mobile and digital revenue services from travelers when they are happy, relaxed and ready to spend.”
“Customer satisfaction is one of our highest priorities at JAX and embracing new technologies help us to fulfill traveler expectations,” Jeff Taylor, Jacksonville Aviation Authority Properties Manager said. “Connecta In-Lounge offers passengers a fast and efficient mobile experience when relaxing at The Club JAX.”
Gilles Bussutil, VP of Global Guest Experiences at Airport Dimensions said: “Travelers are more tech-savvy than ever before, making a positive, digital experience an essential in their eyes. We are thrilled that Jacksonville International Airport will be among the first to offer this best-in-class technology.”
The initial focus for Connecta In-Lounge is to enhance the guest experience in the lounge with amenity booking, dining ordering, digital media, and customer feedback management. But, given the importance of revenue growth across the airport, the platform facilitates the development of new revenue services both inside the lounge and across the airport. These include access e-commerce services such as concourse food and beverage, airport services, destination-specific services and duty-free retail all available direct from guests’ phones. Duty free and luxury retail is of particular interest, as it allows for premium brands and products to be showcased and experienced in the lounge, with guests being able to order at the touch of their phone, for delivery to the lounge, their gate or their home. The customizable digital platform can also be white-labeled as part of airports’ own branded traveler experience.
Connecta In-Lounge will be rolled out progressively across Airport Dimensions’ Club lounge network over the next 12 months. With traveler engagement functions, service booking, food and beverage ordering and access to revenue services across the airport, it offers a better experience for the traveler and new revenue opportunities for the airport.