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Airport mobility’s $70b. opp for the travel industry

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The Airport Mobility Opportunity found 60% of airport journeys are made by either private car or rental car for North American travelers - yet only 44 of the top 100 airlines offer mobility options outside of car rentals.

Today, CarTrawler, leading global B2B provider of car rental and mobility solutions in the travel sector, released a report highlighting that airport mobility (how consumers travel to and from the airport) is a $70B market. 

As the travel industry continues to navigate recovery and changing consumer demands, the report is based on an industry-first survey of 11,500 travelers, analyzing consumers’ airport mobility preferences and new ancillary revenue opportunities for the travel industry.  

The report dives into: 

  • What airport mobility is and its current market size
  • Pent up customer demand and why travelers are looking to their airlines and travel agencies for airport mobility options
  • How travel companies can create a more seamless consumer experience

Some of the findings are: 

  • Over 50% of consumers consider buying airport mobility
  • A significant pent-up demand is there but awareness and availability halt any next steps
  • The travel industry has focused largely on car rental when it comes to airport mobility, but there is a larger consumer demand not being met
  • The Airport Mobility Opportunity found 60% of airport journeys are made by either private car or rental car for North American travelers - yet only 44 of the top 100 airlines offer mobility options outside of car rentals.
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